Overview

Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain’s transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain’s impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK’s creative economy.

Full Product Details

Author:   Marcus O'Dair
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2019
Weight:   0.454kg
ISBN:  

9783030001896

ISBN 10:   303000189
Pages:   157
Publication Date:   12 October 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1 Introduction Blockchain technology The creative industries Methodology Conclusion   2 Blockchain: the internet of value   From bitcoin to blockchain Blockchain 2.0: smart contracts and DApps Tokenonomics: blockchains and value Incorporative and radical applications Conclusion   3 Opportunities for the creative industries Ownership Attribution Distributed IP databases Distributed ownership   Smart, transparent payments and licensing Licensing Royalty payments Transparency   Increased control Setting parameters for pricing and using creative works Setting parameters for pricing and using tickets   New business models Consumption data Digital scarcity Smart droit de suite payments Tokens Conclusion   4 Barriers to adoption Political Economic Social Technological Legal Environmental Conclusion   5 Risks of adoption Political Economic Social Technological Legal Environmental Conclusion   6 Conclusion and recommendations   Reasons to act Recommendations Recommendation 1: Embed blockchain technology in the Industrial Strategy and creative industries ‘sector deal’. Recommendation 2: Establish a cross-sector, cross-departmental blockchain working group. Recommendation 3: Publish clear guidelines on the treatment of cryptocurrencies and tokens Recommendation 4: Establish blockchain innovation hubs around the UK. Recommendation 5: Invest in the blockchain talent pipeline through schools and universities. Recommendation 6: Extend the FCA sandbox programme to include tokens and industries beyond fintech. Recommendation 7: Consider how best to regulate cryptocurrency exchanges in the UK. Recommendation 8: Take the lead in working towards global, multi-stakeholder blockchain governance. The future is distributed Appendix: interview transcripts Artos Blokur Civil CryptoKitties FilmChain GUTS JAAK Maecenas Fine Art Publica            Verisart   Index      

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Author Information

Marcus O’Dair is Associate Professor in Music and Innovation at Middlesex University, UK, and convenor of the Blockchain for Creative Industries cluster. He is also an Associate Editor of the Frontiers in Blockchain journal and a contributor to the Blockchain Research Institute.

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