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OverviewLearn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab. Full Product DetailsAuthor: Pepper Miller , Allyson JohnsonPublisher: Tantor Audio Imprint: Tantor Audio Dimensions: Width: 14.70cm , Height: 1.50cm , Length: 14.20cm Weight: 0.136kg ISBN: 9781665212946ISBN 10: 1665212942 Publication Date: 18 December 2018 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationPepper Miller founded The Hunter-Miller Group (HMG), a leading-edge market research and strategic planning firm. Since 1985, HMG has provided real insights that have helped Fortune 500 companies effectively and positively market their brands to black Americans. Some of these corporate clients include American Airlines, Allstate, General Motors, General Mills, GlaxoSmithKline, Ford Motor Company, Johnson & Johnson, PepsiCo, Procter & Gamble, Toyota, and the Chicago Symphony Orchestra. With Herb Kemp, Pepper coauthored What's Black About It?: Insights to Increase Your Share of a Changing African-American Market, which many consider to be the most important book of insights about African American cultural marketing. She served as a research consultant for the largest study about African Americans to date; the Black America Today segmentation study-commissioned by Radio One and conducted by Daniel Yankelovich. In July 2007, Pepper received the Target Market News MAAX Award for Research Executive of the Year. Allyson Johnson is an actress and singer who began performing at age twelve as coanchor of Bubble Gum Digest, for which she won an Emmy. After earning a degree in psychology from Brown University, she moved to New York where she became a social worker before shifting to a career in television and radio. Johnson has recorded countless commercials, promos, audiobooks, narrations, and animation series. Tab Content 6Author Website:Countries AvailableAll regions |
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