Overview

Spending rampantly to scale has proven unsustainable and undesirable. You don't have to spend a lot to scale fast. Your business can grow quickly without throwing money at a growth plan to make it work. Instead, be audacious, smart, strategic, and tactical. Most small companies fail, whether or not they've raised impressive capital and regardless of economic conditions. Perhaps this is a bleak statistic if you're a founder who believes that plentiful resources are the key to quick growth. But trends and statistics only tell us part of the story. Success depends on the mindset that drives you and the methodology that helps you retain value, ensure growth, and preserve control-and this isn't directly dependent upon your capital. In Bigger & Better, multi-industry C-suite executive Esther Kestenbaum Prozan shares her proven system for creating lean, exponential growth. By being laser-focused on acquiring the right customers, maximizing non-transactional sales, and building owned channels, you can keep profits instead of relying on paid advertising or an enormous sales team's salary to grow your enterprise value. Applying the principles in this insightful playbook not only helps ensure survival in any economic climate, it takes your business from infancy to adulthood, and beyond.

Full Product Details

9781962341066

Table of Contents

Reviews

"""Prozan is a wonderful example of someone who has a proven history of scaling small companies into great enterprises. Prozan has always been a firm believer in the importance of scaling revenue efficiently and has established herself as a mentor and dedicated speaker in the field. Bigger & Better...should be at the top of anyone's reference list when looking to scale a company."" Inc. Magazine ""Esther has cracked the code for how to scale revenue dramatically for companies with constrained resources while simultaneously growing ARR and EBITDA. Her mindset and tactical principles build a strong, repeatable methodology that founders and their growth teams can apply to their own growth strategies-regardless of industry or geography."" Daphne Carmeli, former VP at Target and Founder and CEO of Deliv, 9 Exits ""I've witnessed firsthand Esther's remarkable approach to both business and to making the world a better place. In Bigger & Better, she outlines highly effective principles for disciplined business growth with limited resources by drawing from her extensive experience in driving revenue growth while maintaining high profit margins (e.g., 10X revenue growth, 1500% ARR growth in less than three years in her last role). Anyone charged with scaling revenues dramatically should make use of this playbook."" Sanjeev Mathur, COO of Kindthread and former SVP of Global Operations at Bombas ""This book is the perfect antidote to the hamster wheel of chaotic startups clinging largely or solely to paid digital marketing tactics to acquire new customers without a vision. It is a smart tactical guide to growing your business while providing lasting value to your customers. Esther takes a strategic view, shifting mindsets while sharing result-driven methodologies to get to meaningful growth. Every business should take a page out of this playbook!"" Siobhán Lonergan, Chief Brand Officer of SimpleHealth, Shapermint, and Thinx ""Esther has been a go-to advisor to me for quite some time now, so to get her thoughts and strategies in this format is immensely helpful. Whether you are just beginning your journey, experiencing hypergrowth, or running a large stable business, you will gain wisdom, insight, and creative strategies from this book. A particular favorite of mine is Esther's chapter on Radical Generosity-this is rarely talked about and in my experience pays significant dividends."" Ben Smith, COO of Earth Breeze, former COO of Athletic Greens"

"""Prozan is a wonderful example of someone who has a proven history of scaling small companies into great enterprises. Prozan has always been a firm believer in the importance of scaling revenue efficiently and has established herself as a mentor and dedicated speaker in the field. Bigger & Better...should be at the top of anyone's reference list when looking to scale a company."" Inc. Magazine ""Esther has cracked the code for how to scale revenue dramatically for companies with constrained resources while simultaneously growing ARR and EBITDA. Her mindset and tactical principles build a strong, repeatable methodology that founders and their growth teams can apply to their own growth strategies-regardless of industry or geography."" Daphne Carmeli, former VP at Target and Founder and CEO of Deliv, 9 Exits ""I've witnessed firsthand Esther's remarkable approach to both business and to making the world a better place. In Bigger & Better, she outlines highly effective principles for disciplined business growth with limited resources by drawing from her extensive experience in driving revenue growth while maintaining high profit margins (e.g., 10X revenue growth, 1500% ARR growth in less than three years in her last role). Anyone charged with scaling revenues dramatically should make use of this playbook."" Sanjeev Mathur, COO of Kindthread and former SVP of Global Operations at Bombas ""This book is the perfect antidote to the hamster wheel of chaotic startups clinging largely or solely to paid digital marketing tactics to acquire new customers without a vision. It is a smart tactical guide to growing your business while providing lasting value to your customers. Esther takes a strategic view, shifting mindsets while sharing result-driven methodologies to get to meaningful growth. Every business should take a page out of this playbook!"" Siobh�n Lonergan, Chief Brand Officer of SimpleHealth, Shapermint, and Thinx ""Esther has been a go-to advisor to me for quite some time now, so to get her thoughts and strategies in this format is immensely helpful. Whether you are just beginning your journey, experiencing hypergrowth, or running a large stable business, you will gain wisdom, insight, and creative strategies from this book. A particular favorite of mine is Esther's chapter on Radical Generosity-this is rarely talked about and in my experience pays significant dividends."" Ben Smith, COO of Earth Breeze, former COO of Athletic Greens"

Author Information

Esther Kestenbaum Prozan is a seasoned CEO, President, and CRO who specializes in high-growth environments. She helps companies increase revenue and expand business both organically and by acquisition. Among her achievements, as President at Ruby Has Fulfillment, she led dramatic revenue growth and helped see the business through its acquisition by Shipmonk in a private-equity-backed deal to form the largest privately held e-commerce fulfillment company. She is a board member, strategic advisor, and was on the Top 100 Women in Supply Chain list by IBM and Supply Chain Digital. She has written in numerous business publications and is a Forbes, Entrepreneur, and Fast Company contributor.

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