Overview

Small businesses and start-ups face their own challenges, and Steve Coulson has been there, made the mistakes and found a way to triumph. His straightforward, no-nonsense advice outlines a path to success if you want to grow your business to something bigger and more successful than you could ever have believed possible. This book will show you how to: • Get the correct mindset to allow you to succeed • Set up your marketing in a pragmatic way • Manage opportunities and close new sales • Recruit the right people • Manage the money

Full Product Details

Author:   Steven J Coulson
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.10cm , Length: 21.60cm
Weight:   0.283kg
ISBN:  

9781781334362

ISBN 10:   1781334366
Pages:   180
Publication Date:   10 January 2020
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction 1 Honest Self-appraisal Brutal facts Honest answers A growth mind-set Knowing your market [WIIFM + FMOB + SFW] = differentiation If I can do it, so can you 2 Understanding Your Growth Mind-set and What Makes You Tick The learning continuum Learning to let go The moment my tick clicked Kick-start your learning curve 3 Opportunities Re-evaluate Repurpose Reassign 4 Navigating a Course Vision Mission Values 5 Strategy Developing a strategy Strategic planning starter checklist 6 Impact Challenge yourself and dream 7 People vs Talent Planning Recruitment Talent, not just people Filtering Interviewing Keep track Develop and retain 8 Rhythm and Discipline Meetings! Letting the car drive itself 9 Marketing LinkedIn Facebook YouTube Direct mail lives on! Exhibitions vs demonstration days 10 Sales Sales masterminding The five-step sales process Leads united Knitting it all together 11 Money Management accounts Success and profit 12 Learn, and Learn Some More 13 Conclusion Learning Resources The Author

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Author Information

Steve has a successful track record in the business world. He co-founded and nurtured a maritime business from a £6,000 investment to an eight-figure sale to a PLC. Additionally, he is the co-founder of a commercial drone business that has achieved 100% growth every year since its inception in 2016.

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