Overview

Full Product Details

Author:   Stuart Crainer
Publisher:   John Wiley and Sons Ltd
Imprint:   Capstone Publishing Ltd
Edition:   2nd edition
Dimensions:   Width: 13.90cm , Height: 1.30cm , Length: 21.50cm
Weight:   0.198kg
ISBN:  

9781841121505

ISBN 10:   1841121509
Pages:   160
Publication Date:   01 March 2002
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Rupert Murdoch Revisited… v The Lift and Times of Rupert Murdoch 1 One: Go with the Flow 25 Two: Goodbye Mr Nice Guy 35 Three: Place Your Bets 47 Four: Lead from the Front 63 Five: King of the Nitty Gritty 75 Six: DNA Marketing 83 Seven: Speed Freaks 91 Eight: Think Tomorrow Today 101 Nine: Ambition Never Dies 113 Ten: Drive the Company 123 How to Succeed Like Rupert Murdoch 133 Will News Corp Survive? 139 Further Reading 143 Index 145 

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Author Information

STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.

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