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Overview"Beyond the polished presentations and data-driven pitches, a hidden truth lurks in advertising: a disconnect between scientific rigor and creative output. While research informs strategy, the final act - crafting the ad itself - hinges on subjective inspiration. This disconnect mirrors the ""art"" of propaganda, using a scientific facade to mask the intuitive leap of creative ideation. Despite this reality, the industry often portrays itself as a bastion of scientific certainty to appease clients. However, award shows and industry texts celebrate the subjective power of the ""big idea,"" revealing the true nature of the game. Failed commercials, defying supposedly scientific predictions, further expose the limitations of this fa�ade. Ultimately, advertising walks a tightrope between creative intuition and the demands of a business-driven world" Full Product DetailsAuthor: NainPublisher: Tredition Gmbh Imprint: Tredition Gmbh Dimensions: Width: 15.20cm , Height: 0.80cm , Length: 22.90cm Weight: 0.213kg ISBN: 9783384230270ISBN 10: 3384230272 Pages: 140 Publication Date: 16 May 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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