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OverviewClients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies. Full Product DetailsAuthor: Josep Francesc Valls GimenezPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2013 Weight: 0.280kg ISBN: 9781349447190ISBN 10: 1349447196 Pages: 199 Publication Date: 31 January 2013 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsList of Tables, Figures and Graphs Foreword; E.Bieto Acknowledgments Introduction The Birth of the Low Cost Phenomenon Reinventing Your Business Model; RYBM Brand Marketing at a Time of Heightened Price Sensitivity Case Studies in Innovation to Produce Lower Prices Epilogue: Expansion, Innovations, Price Sensitivity and WealthReviewsAuthor InformationJOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management. Tab Content 6Author Website:Countries AvailableAll regions |
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