Overview

A complete guide to becoming a successful communicator, Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or online. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Practical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on: Podcasting: what you need to know to create, market, and produce on-demand audio. Social media: a guide to best use and social media safety. Storytelling: an introduction to the “Prism” method, Story Spine, and other proven easy-to-try techniques designed to compel audiences. Artificial Intelligence: how to harness AI in audio and visual media according to experts. Synergy across all platforms: tips and techniques to work effectively across all media formats. Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors. The Instructor Manual is available for download here: http://routledgetextbooks.com/textbooks/instructor_downloads.

Full Product Details

Author:   Valerie Geller
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd edition
ISBN:  

9780367349141

ISBN 10:   0367349140
Pages:   514
Publication Date:   29 November 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Foreword by Perry Michael Simon Introduction Geller Media International's Quick Start Pages Topics Creating Powerful Communicators Aircheck Criteria Always Ask Part I CREATING CONTENT 1. Creating Powerful Content 2. Creating Powerful Podcasts 3. Are You A Generator or Reactor? 4. Personality & Morning Shows 5. Performance & Formatics 6. Finding & Developing Talent 7. Right Casting - Right Job? 8. Airchecking 9. Managing High Ego Talent 10. Avoiding Burnou 11. Show Prep 12. Producers —Facing the Blank Page 13 . Talk Shows 14. Call Screening 15 . Powerful Interview Techniques 16. Public Service Announcements Part II STORYTELLING & VOICE 17. Powerful Storytelling 18. Your Voice— Improving Your Instrument Part III CREATING POWERFUL NEWS 19. Creating Powerful News 20. In Case Of Emergency 21. Citizen Journalism 22. Traffic & Weather Together 23. Newswriting 24. News Anchoring 25 Multi-Version News 26. Integrating News & Talk PART IV ADD A PLATFORM 27. Adding Platforms - Audio, Video & Print 28. Social Media 29. Streaming & The Web PART V AI 30. AI - Artificial Intelligence PART VI MARKETING YOUR CONTENT 31. Promotion 32. Building Your Brand PART VII MAKING MONEY 33. Sales, Commercials & Sponsorships 34. Fundraising & Giving PART VIII UNDERSTANDING YOUR AUDIENCE 35 LifeStage Demographics 36. Research 37. Final Notes Acknowledgements Permissions About the Author Index

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Author Information

Valerie Geller is President of Geller Media International, a broadcast and podcast training and consulting company. Geller trains talent and works with top stations, individuals, broadcasters and podcasters and groups throughout the world, focusing on news, talk, information, and personality programming. She is a noted conference speaker and guest lecturer, teaching powerful storytelling techniques in both professional and academic settings. Geller’s international client roster of more than 500 stations in forty-three countries includes the BBC in the UK, ABC in Australia, NPR in the USA and CBC in Canada. Podcast clients include Audible.com and Conde’ Nast Digital and has worked with broadcast media organizations throughout the USA, Europe, Russia, Mexico, South America, the Middle East, Singapore, Malaysia and Africa.

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