Best Story Wins: Storytelling for business success: An Economist Edge book

Author:   Mark Edwards
Publisher:   Profile Books Ltd
Edition:   Main
ISBN:  

9781800815773


Pages:   256
Publication Date:   13 June 2024
Format:   Paperback
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Best Story Wins: Storytelling for business success: An Economist Edge book


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Full Product Details

Author:   Mark Edwards
Publisher:   Profile Books Ltd
Imprint:   Economist Books
Edition:   Main
Dimensions:   Width: 12.80cm , Height: 2.60cm , Length: 19.60cm
Weight:   0.200kg
ISBN:  

9781800815773


ISBN 10:   1800815778
Pages:   256
Publication Date:   13 June 2024
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Reviews

PRAISE FOR PREVIOUS ECONOMIST EDGE TITLES: 'The most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands * A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy * In an era where innovation is like oxygen, this is a riveting read -- Gopi Kallayil, Google


Author Information

Mark Edwards is a corporate speech writing coach who has helped his clients win over $10 billion's worth of new businesses pitches as a pitch doctor in the media, marketing and advertising industries. He began his career as a business journalist 25 years ago; for over two decades his writing appeared on a weekly basis in The Sunday Times. He is the co-author of Belonging: the key to transforming and maintaining diversity, inclusion and equality at work and the author of The Tao of Bowie: 10 lessons from David Bowie's life to help you live yours.

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