Overview

The definitive book on the TV show Ted Lasso, written by the NYT journalist who knows the cast and creators best and shares, in a pitch-perfect way, what made the show such a cultural touchstone, award-winner, and fan favorite. The definitive book on the TV show Ted Lasso, written by New York Times journalist and editor Jeremy Egner, celebrating the show's improbable rise and cultural impact while never losing sight of the heart, friendship, and passion that have made it an enduring favorite for the ages When Ted Lasso first aired in 2020, nobody-including those who had worked on it-knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustached ""nice guy"" would be received. Now, eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop culture phenomenon is secure. And, for the first time, New York Times television editor Jeremy Egner explores the creation, production, and potent legacy of Ted Lasso. Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the very first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show's writer's room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself. Egner approaches his reporting as a journalist and as a culturalcritic, but also with an affection and admiration fans will appreciate,carefully and humorously telling Ted Lasso's story of teamwork, of hidden talent, of a group of friends looking around at the world'sincreasingly nasty discourse and deciding that maybe simple decency still had the power to bring us together-a story about what happens when you dare to believe.

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Reviews

"""There’s no putting down Egner’s romp through Ted Lasso, America’s favorite feel-good, anti- anti-hero series, comprised of  punchy word bites as clever as the show.""—Peter Biskind, New York Times bestselling author of Easy Riders, Raging Bulls; Pandora’s Box"

"""Ted Lasso fanatics, casual viewers, and everyone in between will be riveted by Jeremy Egner's definite look into the show's history. In the extreme likelihood that a fourth season never materializes, this is the next best thing."" —Andy Greene, New York Times bestselling author of The Office ""Believe is a total gem; I got that warm and fuzzy feeling all over again. It captures the spirit and love that went into the making of Ted Lasso and is a beautifully detailed reflection on an incredible three seasons."" —Adam Colborne (aka Baz Primrose), actor, Ted Lasso ""There’s no putting down Egner’s romp through Ted Lasso, America’s favorite feel-good, anti- anti-hero series, comprised of  punchy word bites as clever as the show."" —Peter Biskind, New York Times bestselling author of Easy Riders, Raging Bulls; Pandora’s Box ""What a joy to relive Ted Lasso's boundless optimism through Jeremy Egner's Believe. Egner gets to the heart of what makes this show so special through first-hand accounts from behind the scenes and insights that prove this show's unique appeal in a pandemic age, fighting cynicism with can-do spirit, togetherness, and one special guy with one of the world's greatest mustaches."" —Jennifer Keishin Armstrong, New York Times bestselling author of Seinfeldia"

Author Information

Jeremy Egner is the television editor for The New York Times, overseeing coverage of the medium and the people who make it. He joined The New York Times in 2008.

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