Becoming a Public Relations Writer Instructor's Manual: A Writing Process Workbook for the Profession

Author:   Ronald D. Smith
Publisher:   Taylor & Francis Inc
Edition:   2nd New edition
ISBN:  

9780805848168


Pages:   296
Publication Date:   01 June 2003
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Our Price $118.67 Quantity:  
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Becoming a Public Relations Writer Instructor's Manual: A Writing Process Workbook for the Profession


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Overview

Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.

Full Product Details

Author:   Ronald D. Smith
Publisher:   Taylor & Francis Inc
Imprint:   Routledge Academic
Edition:   2nd New edition
Dimensions:   Width: 21.00cm , Height: 0.40cm , Length: 28.00cm
Weight:   0.236kg
ISBN:  

9780805848168


ISBN 10:   0805848169
Pages:   296
Publication Date:   01 June 2003
Audience:   Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Unknown
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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