Overview

This book is the businessperson's guide to influencing government decisions without incurring the cost of a professional lobbyist, at a time when those decisions are, increasingly, a key to survival. When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own—until now. Equally useful to entrepreneurs and established owner/managers, Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ. Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state and local government where routine decisions can mean life or death for small- and medium-sized businesses. The book not only explains the building blocks of advocacy—targeting, tools, and tactics—but also applies them to specific, common challenges like seeking a variance or fighting an ordinance. Packed with examples and easily adaptable models, Be Your Own Lobbyist shows how even a small business can get a fair shake in the halls of government.

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9780313381553

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Reviews

...a must-read for anyone who wants to seek a zoning variance, block a local ordinance, change a state law or otherwise make his or her voice heard in the halls of political power. - Crain's New York Business ... this unique how-to guide should be tremendously useful to any small business owner who wants to influence state or local government officials but cannot afford to engage professional lobbyists. ... Highly recommended. Collections serving practitioners or potential entrepreneurs. - Choice Author Amy Handlin shows you how to contact and educate your local and state elected officials so you can enlist their support. Using the simple formula of 'target, tools and tactics,' she shows business owners -or anyone who needs to lobby-the best ways to reach lawmakers. - Innovation

<p> Author Amy Handlin shows you how to contact and educate your local and state elected officials so you can enlist their support. Using the simple formula of 'target, tools and tactics, ' she shows business owners -or anyone who needs to lobby-the best ways to reach lawmakers. -<p>Innovation

Author Information

Amy H. Handlin, PhD, is deputy minority leader of the New Jersey General Assembly and associate professor of marketing at Monmouth University in West Long Branch, NJ.

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