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Author:   Peter Ling
Publisher:   Oxford University Press Australia
Imprint:   OUP Australia and New Zealand
Dimensions:   Width: 15.40cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.318kg
ISBN:  

9780195590173

ISBN 10:   0195590171
Pages:   192
Publication Date:   18 February 2016
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Preface PART 1: INTRODUCTION 1: Introduction: Innovation and Team Creativity CatalystsPART 2: MASTERY MODELLING 2: Mastery Modelling: Benchmarking Innovation PART 3: INTENSIVE IMMERSION 3: Intensive Immersion: Empowered Exploration PART 4: GROUP GERMINATION 4: Group Germination: Collective Growth PART 5: MIND NETTING 5: Mind Netting: Brainstorming 6: Mind Netting: Creative Problem Solving Process 7: Mind Netting: Synectics Innovative Problem Solving 8: Mind Netting: Lateral and Multidimensional Thinking 9: Mind Netting: TRIZ Inventive Problem Solving 10: Mind Netting: Attribute Listing and Morphological Synthesis PART 6: CONCLUSION 11: Conclusion: Accelerating Team Creativity and Innovation Appendix A: Research on Adult Team CreativityAppendix B: Other Authors Modelling Genius Appendix C: News Media Modelling Mastery Appendix D: Modelling Innovative CompaniesAppendix E: Modelling Innovative Countries Appendix F: Synectics-Based DREAM Training NotesIndex

Reviews

Ling [provides] a clearly sourced, cleanly written compendium of ideation and innovation tools, processes, and resources. This is an extremely useful gazetteer and annotated bibliography on the subject. Those seeking additional information on specific topics can use this text as a springboard for further research and discussion. The practical illustrations and cases spur new 'creative connections.' Summing Up: Highly recommended. All readership levels. --M. M. Feeley, University of California, Berkeley

Ling [provides] a clearly sourced, cleanly written compendium of ideation and innovation tools, processes, and resources. This is an extremely useful gazetteer and annotated bibliography on the subject. Those seeking additional information on specific topics can use this text as a springboard for further research and discussion. The practical illustrations and cases spur new 'creative connections.' Summing Up: Highly recommended. All readership levels. --M. M. Feeley, University of California, Berkeley

Author Information

Dr Peter Ling is with the School of Media and Communication, RMIT University. He has been Deputy Dean since 2011 responsible for discipline clusters and recently the international portfolio. Before he entered academia with Edith Cowan University, he had worked in team creativity consulting, advertising agency management, marketing communication consultancy, public relations and journalism. He has worked in Singapore, Taipei, Perth and Melbourne, including training attachments with Young & Rubicam Advertising in New York and Lintas Advertising in Sydney. He has written hundreds of industry articles and cases for various publishers and is the lead author of Consumer Behaviour in Action (OUP).

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