Overview

In business, your most powerful tool isn't a strategy, a spreadsheet, or a vision. It's your words. The way you speak to your team shapes everything: your culture, your loyalty, the care your employees show one another, the way they treat your customers--even the quality of your product. In Be Kind, Gui Costin shows that leadership language is not soft. Thoughtful words can drive a hard-charging, high-performance culture without breeding burnout, fear, or toxicity. Speaking with clarity, respect, and intent builds an environment where people feel valued, trusted, and understood. This book is both a call to action and a practical guide. Learn to choose words that strengthen trust, inspire accountability, and cultivate a workplace where kindness and performance go hand in hand. Because in the end, every word you speak either builds up your culture, or tears it down. High performance starts with how you speak. Be thoughtful. Be clear. Be Kind.

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9781544549651

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Author Information

Gui Costin is the founder and CEO of Dakota, a financial software, data, and media company based in Philadelphia. Dakota's core platform, Dakota Marketplace, is a database of LPs, GPs, private companies, and public companies that helps fundraising and deal-sourcing teams raise capital and identify investment opportunities. Today, more than 1,300 investment firms rely on Dakota to power their workflows. Gui lives in Bryn Mawr, Pennsylvania, with his family and two dogs. Morgan Holycross is a marketing manager at Dakota, leading content and product marketing and supporting investment events in the US and Europe.

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