Overview

WINNER: International Book Awards 2023 - Business: Technology (1st edition) Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day. It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without needing a data science degree. With learnings to show development and real-world examples from industries implementing data literacy skills, this new edition includes groundbreaking insights into the future of data from AI to Web3. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions.

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9781398617780

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Reviews

"""Data literacy remains a crucial skill in today's data-driven world, and no one understands this better than Jordan Morrow. In this updated second edition, he delves even deeper into the essential concepts and practical applications of data literacy. Whether you're looking to enhance your own data skills or uplift your entire team, this book is the definitive guide you need. Start your journey to data mastery with this comprehensive and insightful resource!"" * Bernard Marr, World-renowned futurist, influencer and thought leader in business and technology * ""This is an essential guide for anyone looking to thrive in today's data-driven world. His practical approach to understanding and communicating data is transformative and accessible for organizations at all data maturity levels. This book is a must-read for anyone aiming to not just comprehend the language of data, but to become a more discerning consumer of information."" * Col. Kris Saling, Director of Innovation, US Army Recruiting Command * ""The second edition is even better and more relevant than ever with its discussion of Generative AI. Be Data Literate is clear, easy to read, understand, and is relatable to anyone from an analyst to a senior decision-maker. I love Jordan Morrow's advice on how to get started. It's clear, practical and unintimidating which is what we need to engage people with data literacy."" * Susan Walsh, Founder and Managing Director, The Classification Guru * ""Jordan Morrow is a high-altitude mountain runner, and he displays the same kind of resilience and capabilities required to stay ahead in the data and analytics world! To successfully compete in a sport of such endurance you need a plan! I am convinced he takes the same superb approach on planning, preparing and executing, in helping us understand how to work with and deliver an effective data strategy. This revised edition continues to be as relevant and critical as it was when first published. He is truly a global trailblazer."" * Mike Roe, CEO, Tensense *"

Author Information

Jordan Morrow is known as the ""Godfather of Data Literacy"", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data and the Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI in the total talent management space. He served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of four books: Be Data Literate, Be Data Driven, Be Data Analytical, and Business 101 for the Data Professional all published by Kogan Page. He is based near Salt Lake City, Utah.

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