Overview

'Comprehensive . . . a definitive history' The Times 'Battle For The Bird is an absolute triumph of reporting and storytelling.' Ashlee Vance, bestselling author of Elon Musk 'If you want to understand how one of the most powerful social networks in history managed to be such a dramatic corporate disaster, you must read Kurt Wagner's deeply reported inside story.' Sarah Frier, author of Financial Times and McKinsey 2020 Business Book of the Year No Filter: The Inside Story of Instagram 'Informative, clear, accessible . . . a primer on the social media site' - Sunday Independent __________ On October 28th, hours after completing a $44 billion takeover of Twitter, Elon Musk Tweeted to his millions of followers 'The bird is freed.' Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes readers back to the very beginning and how we reached this point. It looks at the origins of the platform, the vision of its co-founder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that shaped the world we live in today. With meticulous research and unprecedented access, author Kurt Wagner paints a vivid portrait of power struggles, bitter rivalries, and ground-breaking decisions that have shaped the evolution of Twitter. From Musk's audacious tweets to Dorsey's enigmatic persona, The Battle for the Bird uncovers the depths of their involvement, revealing the forces that have propelled them to the forefront of global attention. In this gripping corporate saga, delve into the minds of these visionary figures as they engage in a high-stakes battle for dominance, reshaping the very fabric of social media. __________

Full Product Details

Author:   Kurt Wagner
Publisher:   Hodder & Stoughton
Imprint:   Hodder & Stoughton
Dimensions:   Width: 16.00cm , Height: 3.80cm , Length: 23.60cm
Weight:   0.600kg
ISBN:  

9781399714310

ISBN 10:   1399714317
Pages:   368
Publication Date:   21 March 2024
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

Table of Contents

Reviews

"""In Battle for the Bird, Kurt Wagner tells a gripping tale of the high-stakes struggle to control Twitter, one of the world's most influential companies, and the insane, mind-boggling, chaotic battle between Elon Musk, the Twitter board and Jack Dorsey, as the entire concept of free speech hung in the balance."" -- Nick Bilton, author of Hatching Twitter and Special Correspondent for Vanity Fair ""Battle For The Bird is an absolute triumph of reporting and storytelling. Kurt Wagner puts the reader into the room - all the rooms - as one of the great business dramas unfolds and provides an unmatched account of the chaos, power struggles and excitement that have defined the company's existence."" -- Ashlee Vance, New York Times bestselling author of Elon Musk and host of Bloomberg's ""Hello World"" ""If you want to understand how one of the most powerful social networks in history managed to be such a dramatic corporate disaster, you must read Kurt Wagner's deeply reported inside story. Battle for the Bird is a warning for Elon Musk: running Twitter is not rocket science."" -- Sarah Frier, author of Financial Times and McKinsey 2020 Business Book of the Year No Filter: The Inside Story of Instagram ""Battle for the Bird is a meticulous and riveting account of how one of the world's most critical communications platforms has become collateral damage in a one-sided love affair gone awry. Kurt Wagner reveals new, shocking details about how this power transferred from one billionaire to the next and fresh insights on whether Twitter, now X, can be saved."" -- Emily Chang, bestselling author of Brotopia and host of Bloomberg's ""The Circuit"""

Author Information

Kurt Wagner is the Tech Reporter for Bloomberg. Since joining in 2019, he has broken many stories about Twitter and written several articles about the company. He is a regular writer for Bloomberg Businessweek and is a guest on Bloomberg's various radio and television programmes. He has also written for Fortune, Mashable, and Vox. He's also appeared on CNN, MSNBC, Fox News and NPR. This is his first book.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions