Overview

If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.

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9781544507729

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In Banking on Digital Growth, James Robert Lay makes the case for a fundamental shift in brand alignment for financial institutions. Calling out the fourth industrial revolution as a revolution in engagement and marketing, he shows that unless you have a digital blueprint for your brand you simply won't be able to scale, respond, and get out of the circle of chaos. He's bang on--read the book, build the blueprint, and maybe you'll survive. --Brett King, bestselling author of Bank 4.0 and host of Breaking Banks radio show The banking industry is being disrupted by the changes brought about by modern digital technology. No place is this more evident than in financial marketing. In Banking on Digital Growth, James Robert Lay helps financial executives (marketers) navigate and take advantage of these changes with clarity and purpose. --Jim Marous, co-publisher of The Financial Brand, owner and CEO of the Digital Banking Report Having spent half my life in FinTech and then years researching the relationship between banks, brands, technology, and the poor consumer through the perspective of my concept of 'Emotional Banking(TM)' there is little that I haven't seen debated on the topic, but James Robert's perspective is crisp and clear while tackling big topics banks need to focus on if they are to complete their digital journeys and stay in the financial services game. --Duena Blomstrom, author, keynote speaker, co-founder, and CEO of PeopleNotTech and Emotional Banking Financial marketing continues to be in an ever-changing state of flux. Change is hard for anyone. But over the years I have watched James Robert freely share his digital marketing research and insight with thousands of bank and credit union marketers at multiple Financial Brand forums. He never holds anything back as I know his passion is to truly help empower financial brand marketing teams with practical and simplified strategies that generate leads. This is exactly what he does in Banking on Digital Growth. --Jeffry Pilcher, CEO and president, The Financial Brand Digital growth requires so much more than just a focus on technology. In Banking on Digital Growth, James Robert shares exactly how banks and credit unions can transform their marketing and sales by strategically planning, building, and optimizing a unified digital experience built around bringing people together for good. I know the insights he shares will help any financial brand searching for digital growth. --Bryan Clagett, director of strategic initiatives at StrategyCorps Being digital requires financial brands to establish trust and create consumer value far more quickly and long before a consumer talks to someone...if they talk to anyone at all. The time frame to create value is shorter than ever! In Banking on Digital Growth, James Robert unlocks the secrets of how trust is built and value is created through digital marketing experiences that are centered around people. --Mark Sievewright, founder and CEO, Sievewright & Associates

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