Overview

Are you a sales manager leading a hunter team? You already know the frustration: pipeline reviews full of ""gut feel,"" coaching sessions wasted on fact-checking, and forecasts that miss the mark. That's why we built the B2B Sales Battlecards App - a tool that transforms scattered rep notes into structured account intelligence. And this book, The Manager's Guide, shows you exactly how to use it. Inside, you'll learn how to: Interpret the app's account health scores, quadrant maps, and stakeholder analyses. Run coaching sessions that focus on strategy instead of status updates. Identify which accounts deserve resources - and which should be left behind. Use Battlecards exports to improve pipeline reviews, forecast accuracy, and executive reporting. Teach your team to think in terms of strategy, not just activity. The Battlecards system is more than software. It's a complete management framework for building strategic, insight-driven sales teams. If you're a manager who believes every account needs a clear strategy, this app - and this guide - were built for you.

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Author Information

László Gajo is an accomplished B2B sales specialist with over 25 years of international business development experience. He is a doctoral student at VSE Prague University of Economics and Business, where he researches AI in B2B sales. He holds an MBA with a specialization in International Sales Strategy from UoPeople, a degree from the New York Institute of Photography, and is a certified Professional Business Coach. Throughout his career, he has successfully expanded into major markets across China, the USA, and the EU territories, generating millions in new revenue through innovative market penetration strategies. Fluent in English, Hungarian, and Serbo-Croatian, László brings a truly international perspective to business development. His expertise in AI implementation, strategic sales management, and team leadership makes him uniquely qualified to bridge the gap between traditional sales practices and cutting-edge technology in B2B environments. When not working, László enjoys fishing and pursuing his passion for photography.

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