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OverviewThis textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered. Full Product DetailsAuthor: Gerrit HeinemannPublisher: Springer Imprint: Springer Edition: 1st ed. 2023 Weight: 0.387kg ISBN: 9783658385279ISBN 10: 3658385278 Pages: 205 Publication Date: 12 November 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of ContentsReviewsAuthor InformationProf. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences. Tab Content 6Author Website:Countries AvailableAll regions |
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