Automatic Image Tagging for Corpus Linguistics: A Multimodal Study of News Representations of Islam
Author:   Paul Baker (Lancaster University and Zhejiang Gongshang University) ,  Hanna Schmück (Lancaster University) ,  Yufang Qian (Zhejiang Gongshang University)
Publisher:   Cambridge University Press
ISBN:  

9781009581240


Pages:   75
Publication Date:   24 July 2025
Format:   Hardback
Availability:   Not yet available, will be POD   Availability explained
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Automatic Image Tagging for Corpus Linguistics: A Multimodal Study of News Representations of Islam


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Overview

This Element reports on the creation and analysis of a 1.5-million-word corpus consisting of a year's worth of UK national press news articles about Islam and Muslims, published between December 2022 and November 2023. The corpus also contains 8,546 image files which have been automatically tagged using Google's Vertex AI. Analysis was carried out on three levels a) written text only, b) images only, c) interactions between written text and images. Using examples from the analyses, the authors demonstrate the affordances of these three approaches, providing a critical evaluation of Vertex AI's capabilities and the abilities of popular corpus software to work with visually tagged corpora. The Element acts as a practical guide for researchers who want to carry out this form of analysis. This title is also available as Open Access on Cambridge Core.

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Author:   Paul Baker (Lancaster University and Zhejiang Gongshang University) ,  Hanna Schmück (Lancaster University) ,  Yufang Qian (Zhejiang Gongshang University)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
ISBN:  

9781009581240


ISBN 10:   1009581244
Pages:   75
Publication Date:   24 July 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available, will be POD   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon it's release. This is a print on demand item which is still yet to be released.

Table of Contents

1. Introduction; 2. Integrating images in corpus linguistics; 3. Representations of Islam and Muslims in the news; 4. Data collection; 5. Tagging the images; 6. Methods of analysis 7. Stage 1: analysis of written text through keywords; 8. Stage 2: analysis of key image tags; 9. Stage 3: comparison of the keywords and key image tag analyses; 10. Stage 4: multimodal analysis of the top key image tags; 11. Stage 5: multimodal analysis of the top keyword of each newspaper; 12. Stage 6: comparison of methods; Conclusion; References.

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