Overview

"In today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the ""3 Ps"" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales."

Full Product Details

9780646955643

Table of Contents

Reviews

If you are looking to build your expert positioning within your industry, Authority Content will show you the way. One of the best marketing books I've read in a very long time. Joe Vitale - author of 'The Awakened Millionaire' and 'Hypnotic Writing' David Jenyns has long been one of my go-to contacts for advice on content marketing, especially anything to do with video and search engine optimisation. I was so pleased to see he has taken his knowledge and experience helping clients and created this ground-breaking book on Authority Content. If you're looking to attract customers to your online business and become a leading authority online, this is a must-read. Yaro Starak - founder, Entrepreneurs-Journey.com In an ever increasing noisy world of marketing promotions and content it is only becoming more and more difficult to get your brand seen and heard by potential clients and customers ... Dave will show you the secret weapon on how to actually cut through all the noise and CRUSH it in business. I've seen him do it time and time again, and there is a strong reason everyone knows him as the go-to SEO guy. One word. AUTHORITY. Nathan Chan - publisher, Foundr Magazine I spent years thinking I had a good marketing strategy until Dave taught me the Authority Content model. It has catapulted me into 'Authority' status and the growth of my business has followed suit. This is a game changer and comes with practical things to do, rather than just a whole lot of bloated theory. Troy Dean - founder, WP Elevation Content has always been the best form of marketing. Jay Abraham called it 'preselling' well before the advent of the internet. Jenyns has defined it for a new generation of business owners, as a driver of web-traffic, as a tool to capture leads, as a mechanism for delivering exceptional customer service. James Tuckerman - publisher, Anthill Magazine David Jenyns really is the authority on content - and this book proves it. Smart, totally relevant and immeasurably practical, Authority Content is a book of great value. Andrew Griffiths - Australia's #1 Small Business Author Despite the ever changing nature of online marketing, the constructs found in Authority Content will stand the test of time. David Jenyns wisely takes a holistic approach to marketing rather than chasing the latest shiny object. Erik Qualman - #1 Bestselling & Pulitzer Prize Nominated Author If you are trying to market a business online without being an authority in your niche, you're just wasting your time. David explains his approach to creating authority, why it works, and the simple action steps any business owner can take right now to make it happen ... For the newcomer or anyone struggling with marketing ... even if you are already doing Content Marketing or Inbound Marketing, reading this book is well worth your time. Leslie Rohde - co-founder, The Marketer's Braintrust Dave has built a fantastic system to help almost anyone in any industry rise above the masses and get attention... possibly the greatest commodity in today's busy world. Dave's a deep-thinker, a fanatical implementer ... It will change how you look at your brand and your business. Mike Rhodes - founder, WebSavvy, PPCsavvy and AgencySavvy There's always been a lot of noise in the SEO world, but as Dave Jenyns points out in Authority Content, focusing on producing quality content and building authority is one that never gets old. If you want to build your authority, your trust, reputation and your Google Rankings, Authority Content is where it's at. Dan Norris - co-founder, WPCurve This is modern SEO at it's very finest. It changes the way you think and behave about content and search. A must read for any digital marketer or business owner marketing online. Greg Cassar - CEO, Collective.com.au It's worked for me and countless others... and can work for you as well. - Joe Pulizzi, founder Content Marketing Institute & Authority, Content Inc. One of the best marketing books I've read in a very long time. - Joe Vitale, author of The Awakened Millionaire and Hypnotic Writing Authority Content forces you to ask the important, difficult questions about your content marketing strategy. - Stephan Spencer, co-author of The Art of SEO, co-author of Social eCommerce and author of Google Power Search Authority Content will stand the test of time. - Erik Qualman, #1 Bestselling & Pulitzer Prize Nominated Author If you want to build your authority, your trust, reputation and your Google Rankings, Authority Content is where it's at. - Dan Norris, co-founder of WPcurve Smart, totally relevant and immeasurably practical. - Andrew Griffiths, Australia's #1 Small Business Author There is a strong reason everyone knows him as the go to SEO guy. One word. AUTHORITY. - Nathan Chan, publisher of Foundr Magazine

It's worked for me and countless others... and can work for you as well. - Joe Pulizzi, founder Content Marketing Institute & Authority, Content Inc. One of the best marketing books I've read in a very long time. - Joe Vitale, author of The Awakened Millionaire and Hypnotic Writing Authority Content forces you to ask the important, difficult questions about your content marketing strategy. - Stephan Spencer, co-author of The Art of SEO, co-author of Social eCommerce and author of Google Power Search Authority Content will stand the test of time. - Erik Qualman, #1 Bestselling & Pulitzer Prize Nominated Author If you want to build your authority, your trust, reputation and your Google Rankings, Authority Content is where it's at. - Dan Norris, co-founder of WPcurve Smart, totally relevant and immeasurably practical. - Andrew Griffiths, Australia's #1 Small Business Author There is a strong reason everyone knows him as the go to SEO guy. One word. AUTHORITY. - Nathan Chan, publisher of Foundr Magazine

It's worked for me and countless others... and can work for you as well. - Joe Pulizzi, founder Content Marketing Institute & Authority, Content Inc. One of the best marketing books I've read in a very long time. - Joe Vitale, author of The Awakened Millionaire and Hypnotic Writing Authority Content forces you to ask the important, difficult questions about your content marketing strategy. - Stephan Spencer, co-author of The Art of SEO, co-author of Social eCommerce and author of Google Power Search Authority Content will stand the test of time. - Erik Qualman, #1 Bestselling & Pulitzer Prize Nominated Author If you want to build your authority, your trust, reputation and your Google Rankings, Authority Content is where it's at. - Dan Norris, co-founder of WPcurve Smart, totally relevant and immeasurably practical. - Andrew Griffiths, Australia's #1 Small Business Author There is a strong reason everyone knows him as the go to SEO guy. One word. AUTHORITY. - Nathan Chan, publisher of Foundr Magazine If you are looking to build your expert positioning within your industry, Authority Content will show you the way. One of the best marketing books I've read in a very long time. Joe Vitale - author of 'The Awakened Millionaire' and 'Hypnotic Writing' David Jenyns has long been one of my go-to contacts for advice on content marketing, especially anything to do with video and search engine optimisation. I was so pleased to see he has taken his knowledge and experience helping clients and created this ground-breaking book on Authority Content. If you're looking to attract customers to your online business and become a leading authority online, this is a must-read. Yaro Starak - founder, Entrepreneurs-Journey.com In an ever increasing noisy world of marketing promotions and content it is only becoming more and more difficult to get your brand seen and heard by potential clients and customers ... Dave will show you the secret weapon on how to actually cut through all the noise and CRUSH it in business. I've seen him do it time and time again, and there is a strong reason everyone knows him as the go-to SEO guy. One word. AUTHORITY. Nathan Chan - publisher, Foundr Magazine I spent years thinking I had a good marketing strategy until Dave taught me the Authority Content model. It has catapulted me into 'Authority' status and the growth of my business has followed suit. This is a game changer and comes with practical things to do, rather than just a whole lot of bloated theory. Troy Dean - founder, WP Elevation Content has always been the best form of marketing. Jay Abraham called it 'preselling' well before the advent of the internet. Jenyns has defined it for a new generation of business owners, as a driver of web-traffic, as a tool to capture leads, as a mechanism for delivering exceptional customer service. James Tuckerman - publisher, Anthill Magazine David Jenyns really is the authority on content - and this book proves it. Smart, totally relevant and immeasurably practical, Authority Content is a book of great value. Andrew Griffiths - Australia's #1 Small Business Author Despite the ever changing nature of online marketing, the constructs found in Authority Content will stand the test of time. David Jenyns wisely takes a holistic approach to marketing rather than chasing the latest shiny object. Erik Qualman - #1 Bestselling & Pulitzer Prize Nominated Author If you are trying to market a business online without being an authority in your niche, you're just wasting your time. David explains his approach to creating authority, why it works, and the simple action steps any business owner can take right now to make it happen ... For the newcomer or anyone struggling with marketing ... even if you are already doing Content Marketing or Inbound Marketing, reading this book is well worth your time. Leslie Rohde - co-founder, The Marketer's Braintrust Dave has built a fantastic system to help almost anyone in any industry rise above the masses and get attention... possibly the greatest commodity in today's busy world. Dave's a deep-thinker, a fanatical implementer ... It will change how you look at your brand and your business. Mike Rhodes - founder, WebSavvy, PPCsavvy and AgencySavvy There's always been a lot of noise in the SEO world, but as Dave Jenyns points out in Authority Content, focusing on producing quality content and building authority is one that never gets old. If you want to build your authority, your trust, reputation and your Google Rankings, Authority Content is where it's at. Dan Norris - co-founder, WPCurve This is modern SEO at it's very finest. It changes the way you think and behave about content and search. A must read for any digital marketer or business owner marketing online. Greg Cassar - CEO, Collective.com.au

"""It's worked for me and countless others... and can work for you as well."" - Joe Pulizzi, founder Content Marketing Institute & Authority, Content Inc. ""One of the best marketing books I've read in a very long time."" - Joe Vitale, author of The Awakened Millionaire and Hypnotic Writing ""Authority Content forces you to ask the important, difficult questions about your content marketing strategy. "" - Stephan Spencer, co-author of The Art of SEO, co-author of Social eCommerce and author of Google Power Search ""Authority Content will stand the test of time."" - Erik Qualman, #1 Bestselling & Pulitzer Prize Nominated Author ""If you want to build your authority, your trust, reputation and your Google Rankings, Authority Content is where it's at."" - Dan Norris, co-founder of WPcurve ""Smart, totally relevant and immeasurably practical."" - Andrew Griffiths, Australia's #1 Small Business Author ""There is a strong reason everyone knows him as the go to SEO guy. One word. AUTHORITY."" - Nathan Chan, publisher of Foundr Magazine ""If you are looking to build your expert positioning within your industry, Authority Content will show you the way. One of the best marketing books I've read in a very long time."" Joe Vitale - author of 'The Awakened Millionaire' and 'Hypnotic Writing' ""David Jenyns has long been one of my go-to contacts for advice on content marketing, especially anything to do with video and search engine optimisation. I was so pleased to see he has taken his knowledge and experience helping clients and created this ground-breaking book on Authority Content. If you're looking to attract customers to your online business and become a leading authority online, this is a must-read."" Yaro Starak - founder, Entrepreneurs-Journey.com ""In an ever increasing noisy world of marketing promotions and content it is only becoming more and more difficult to get your brand seen and heard by potential clients and customers ... Dave will show you the secret weapon on how to actually cut through all the noise and CRUSH it in business. I've seen him do it time and time again, and there is a strong reason everyone knows him as the go-to SEO guy. One word. AUTHORITY."" Nathan Chan - publisher, Foundr Magazine ""I spent years thinking I had a good marketing strategy until Dave taught me the Authority Content model. It has catapulted me into 'Authority' status and the growth of my business has followed suit. This is a game changer and comes with practical things to do, rather than just a whole lot of bloated theory."" Troy Dean - founder, WP Elevation ""Content has always been the best form of marketing. Jay Abraham called it 'preselling' well before the advent of the internet. Jenyns has defined it for a new generation of business owners, as a driver of web-traffic, as a tool to capture leads, as a mechanism for delivering exceptional customer service."" James Tuckerman - publisher, Anthill Magazine ""David Jenyns really is the authority on content - and this book proves it. Smart, totally relevant and immeasurably practical, Authority Content is a book of great value."" Andrew Griffiths - Australia's #1 Small Business Author ""Despite the ever changing nature of online marketing, the constructs found in Authority Content will stand the test of time. David Jenyns wisely takes a holistic approach to marketing rather than chasing the latest shiny object."" Erik Qualman - #1 Bestselling & Pulitzer Prize Nominated Author ""If you are trying to market a business online without being an authority in your niche, you're just wasting your time. David explains his approach to creating authority, why it works, and the simple action steps any business owner can take right now to make it happen ... For the newcomer or anyone struggling with marketing ... even if you are already doing Content Marketing or Inbound Marketing, reading this book is well worth your time."" Leslie Rohde - co-founder, The Marketer's Braintrust ""Dave has built a fantastic system to help almost anyone in any industry rise above the masses and get attention... possibly the greatest commodity in today's busy world. Dave's a deep-thinker, a fanatical implementer ... It will change how you look at your brand and your business."" Mike Rhodes - founder, WebSavvy, PPCsavvy and AgencySavvy ""There's always been a lot of noise in the SEO world, but as Dave Jenyns points out in Authority Content, focusing on producing quality content and building authority is one that never gets old. If you want to build your authority, your trust, reputation and your Google Rankings, Authority Content is where it's at."" Dan Norris - co-founder, WPCurve ""This is modern SEO at it's very finest. It changes the way you think and behave about content and search. A must read for any digital marketer or business owner marketing online."" Greg Cassar - CEO, Collective.com.au"

Author Information

David's entrepreneurial journey begins back in his early 20s when he sold Australia's most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from developing and franchising retail stores, to founding one of Australia's most trusted digital agencies, Melbourne SEO & Video. Recognised as a high achieving entrepreneur, you will find many of David's keynote presentations on YouTube including: TEDx, Wordcamp and Problogger. Join him at melbourneSEOservices.com or on Twitter @davidjenyns. You can also call his office in Australia, on 1300 662 979.

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