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Overview'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. The final chapter looks into the future of augmented reality. Full Product DetailsAuthor: Leanne W.S. LoijensPublisher: Wageningen Academic Publishers Imprint: Wageningen Academic Publishers Weight: 0.001kg ISBN: 9789086862993ISBN 10: 9086862993 Pages: 104 Publication Date: 31 May 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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