Overview

This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.

Full Product Details

Author:   Chris Stone ,  David Goggin
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138468931

ISBN 10:   1138468932
Pages:   328
Publication Date:   29 August 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part 1 Rock and Roots; Chapter 1 The L.A. Goldrush—Thirty Years of Studio Excellence; Chapter 2 Yesterday, Today, and Tomorrow—Where We've Been and Where We're Going; Part 2 Going Global—The New Realities; Chapter 3 The Global Recording Village Is Now; Chapter 4 What Is World Class?; Chapter 5 Motherships and Satellites: The New Generation; Chapter 6 So You Want to Build a Recording Studio?; Chapter 7 Tips for the Smaller Studio; Part 3 Creating and Maintaining Success; Chapter 8 Twelve Steps Toward Better Management; Chapter 9 YOUR Studio Time; Chapter 10 Management by Exception; Chapter 11 Covet Your Second Thoughts; Chapter 12 Praise and Productivity; Part 4 Diversify or Die; Chapter 13 Audio Recording in the 21st Century; Chapter 14 Diversification: Providing New Services to Different Clients; Chapter 15 Secrets of Success on the New Recording Frontier; Part 5 Creative Marketing and Promotion; Chapter 16 Pro-Audio Pro-Motion; Chapter 17 Attracting the Client: Record, Film, and Television Companies; Chapter 18 Attracting the Mix: Music Producers and Audio Engineers; Chapter 19 Working (with) the Press; Chapter 20 Market-Driven Profit Centers—Finding Your Niche; Part 6 Financial Concerns; Chapter 21 Protect Your Success; Chapter 22 Profit Today, Prepare for Tomorrow; Chapter 23 Profit from Your Financial Statements; Chapter 24 The Art of Credit and Collection; Chapter 25 Equipment Leasing—Is It for You?; Part 7 Sound Economics; Chapter 26 Smart Studio Pricing; Chapter 27 Examining Your Profit Centers; Chapter 28 A Few Good Chess Moves Can Boost Your Profitability; Chapter 29 Learn from Outsiders What Is Best for Your Business; Part 8 The Importance of Conventions; Chapter 30 AES the Smart Way; Chapter 31 AES Europe—A Different Perspective; Chapter 32 NAB Means New Audio Business; Part 9 Efficient Facility Management; Chapter 33 Communication Then and Now; Chapter 34 Good Insurance Is the Best Policy; Chapter 35 Projecting Future Business—While You Enjoy It!; Chapter 36 The Paper Tiger Can Destroy You—Training Is the Answer; Part 10 The Sound of Money; Chapter 37 Absolute Symbiosis—Suppliers and Providers; Chapter 38 The Changing Roles of Music Producer and Audio Engineer; Chapter 39 Console Obsolescence—What Do I Do Now?; Chapter 40 Acoustics for the 21st Century; Chapter 41 The Second Digital Revolution; Chapter 42 Recording for Profit—The Sound of Money; Chapter 43 Epilogue Woodstock '94—A Major Pro Audio Case History;

Reviews

Audio Recording for Profit is the first real inside look at the specialized business of professional audio recording, which fuels a multibillion-dollar global music industry. Pro Sound News January 2000 Intelligent, accessible and comprehensive, this book is literally indispensable to anyone hoping to survive the treacherous waters of the audio recording industry , stated Will Ackerman, founder, Windham Hill Records, Imaginary Road Records and owner of Imaginary Road Studios. Pro Sound News, January 2000 Audio Recording for Profit is a real 'insider' guide to the business of making money from sound recording. Whether you are just seeking to make a bit of a return on your investment in gear bought for your own projects, or have plans to join the ranks of the world's studio elite, this book has something to offer. Sound on Sound, May 2000 There is no such thing as a 'Handbook For Guaranteed Success' in the studio industry, but if there was, this would be it! Above all, this is an intelligent book, full of real-world wit and wisdom - Sound on Sound, May 2000 Brisk and clearly written, the book offers many no nonsense suggestions on thriving in the always fickle recording business. They range from the general - knowing how to find and manage employees - to the minutely specific. It includes examples of forms that can be found and/or computer-created to make your studio run smoothly. It also provides a cogent overview of the current state of the industry . - Mix Magazine

"""Audio Recording for Profit is the first real inside look at the specialized business of professional audio recording, which fuels a multibillion-dollar global music industry."" Pro Sound News January 2000 ""Intelligent, accessible and comprehensive, this book is literally indispensable to anyone hoping to survive the treacherous waters of the audio recording industry"", stated Will Ackerman, founder, Windham Hill Records, Imaginary Road Records and owner of Imaginary Road Studios."" Pro Sound News, January 2000 ""Audio Recording for Profit is a real 'insider' guide to the business of making money from sound recording. Whether you are just seeking to make a bit of a return on your investment in gear bought for your own projects, or have plans to join the ranks of the world's studio elite, this book has something to offer."" Sound on Sound, May 2000 ""There is no such thing as a 'Handbook For Guaranteed Success' in the studio industry, but if there was, this would be it! Above all, this is an intelligent book, full of real-world wit and wisdom"" - Sound on Sound, May 2000 ""Brisk and clearly written, the book offers many no nonsense suggestions on thriving in the always fickle recording business. They range from the general - knowing how to find and manage employees - to the minutely specific. It includes examples of forms that can be found and/or computer-created to make your studio run smoothly. It also provides a cogent overview of the current state of the industry"". - Mix Magazine"

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Chris Stone, David Goggin

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