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OverviewFull Product DetailsAuthor: Eddie M. Clark , Timothy C. Brock , David W. StewartPublisher: Taylor & Francis Ltd Imprint: Psychology Press Ltd Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.476kg ISBN: 9781138876156ISBN 10: 1138876151 Pages: 338 Publication Date: 23 April 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents"Contents: Preface. D.W. Stewart, Introduction. Part I: Historical and Contemporary Perspectives on Advertising Research.J.C. Maloney, The First 90 Years of Advertising Research. G.J. Tellis, Modeling the Effectiveness of Advertising in Contemporary Markets: Research Findings and Opportunities. Part II: Attention Processes in the Response to Advertising.B.S. Tolley, L. Bogart, How Readers Process Newspaper Advertising. C. Pechmann, D.W. Stewart, The Psychology of Comparative Advertising. R.W. Olshavsky, Attention as an Epiphenomenon: Some Implications for Advertising. J. Meyers-Levy, Gender Differences in Cortical Organization: Social and Biochemical Antecedents and Advertising Consequences. Part III: Advertising and the Processes of Attitude Formation and Change.T.B. Heath, G.J. Gaeth, Theory and Method in the Study of Ad and Brand Attitudes: Toward a Systematic Model. S.E. Middlestadt, M. Fishbein, D.K-S. Chan, The Effect of Music on Brand Attitudes: Affect- or Belief-Based Change? L.A. Brannon, T.C. Brock, Test of Schema Correspondence Theory of Persuasion: Effects of Matching an Appeal to Actual, Ideal, and Product ""Selves."" J.J. Wheatley, G. Brooker, Music and Spokesperson Effects on Recall and Cognitive Response to a Radio Advertisement. Part IV: Affect and Advertising.M.P. Gardner, Responses to Emotional and Informational Appeals: The Moderating Role of Context-Induced Mood States. B.G. Englis, The Role of Affect in Political Advertising: Voter Emotional Responses to the Nonverbal Behavior of Politicians. Part V: Advertising Price.R.M. Schindler, How to Advertise Price. Part VI: Advertising and Health.M. Slater, J. Flora, Is Health Behavior Consumer Behavior? Health Behavior Determinants, Audience Segmentation, and Designing Media Health Campaigns. E.M. Clark, T.C. Brock, Warning Label Location, Advertising, and Cognitive Responding. L. Percy, M.R. Lautman, Advertising, Weight Loss, and Eating Disorders."ReviewsAuthor InformationEddie M. Clark, PhD is a Professor of Psychology at Saint Louis University (SLU). His research examines close relationships (infidelity, relationship maintenance, love) and health (health attitudes and behaviors, culturally appropriate health communication, the relationship between religiosity and health). He has authored or co-authored over 70 articles and book chapters. He serves on the editorial boards of the Journal of Social Psychology, Journal of Social and Personal Relationships, and as an associate editor of PsycCRITIQUES-APA Review of Books. Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence. He has authored, coauthored, and edited nine books, most on attitudes and persuasion. Dr. Brock is currently Professor of psychology at Ohio State University. David W. Stewart holds the President's Chair in Marketing and Law at Loyola Marymount University, USA. He is a former editor of the Journal of Marketing and the Journal of the Academy of Marketing Science and is the current editor of the Journal of Public Policy and Marketing. He is a co-founder and current chair of MASB and has consulted for a wide array of corporations, government agencies, and not-for-profit organizations. Tab Content 6Author Website:Countries AvailableAll regions |
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