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OverviewWith a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike. Full Product DetailsAuthor: Seung Ho Park , Gerardo Rivera Ungson (San Francisco State University) , Jamil Paolo S. FranciscoPublisher: Cambridge University Press Imprint: Cambridge University Press Dimensions: Width: 15.70cm , Height: 1.70cm , Length: 23.50cm Weight: 0.570kg ISBN: 9781107129009ISBN 10: 1107129001 Pages: 264 Publication Date: 15 December 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsPart I. The Antecedents of ASEAN Integration: 1. Our core arguments; 2. Mapping ASEAN integration; 3. Toward an ASEAN economic community; Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy; 5. Leveraging market power; 6. Pioneering marketing strategies; 7. Deepening localization; 8. Fostering internationalization; 9. Building synergy; 10. Nurturing human capital; Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy; 12. Epilogue.ReviewsAuthor InformationSeung Ho Park is Parkland Chair Professor of Strategy at China Europe International Business School. He was the founding President of Samsung Economic Research Institute China. He co-authored the awarding-winning book Rough Diamonds: The Four Traits of Successful Breakout Firms in BRIC Countries, and his research has been published in leading journals, including the Academy of Management Journal, Academy of Management Review, and the Journal of International Business Studies. Gerardo R. Ungson is the Y. F. Chang Endowed Chair and Professor of International Business in the College of Business, San Francisco State University. He was formerly a Senior Resident Scholar with IEMS in Beijing. With Seung Ho Park, he won the Strategy and Business Journal award for the 2013 Best Book on Globalization for Rough Diamonds. Jamil Paolo S. Francisco is an Associate Professor of Economics at the Asian Institute of Management (AIM). He has published journal articles on financial markets, environmental economics, and household adaptations to climate change, and has led several research projects under the Economy and Environment Program for Southeast Asia of the IDRC, and under the East Asian Development Network. Tab Content 6Author Website:Countries AvailableAll regions |
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