Overview

This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable platforms and customers to find the offer they want. Indeed, AI is an excellent tool for competitiveness and innovation. It can contribute to a positive business performance by reducing costs, analyzing and exploiting data, optimizing marketing strategy and advertising targeting, and improving the customer experience. However, Artificial intelligence can also generate threats such as disinformation, manipulation, and false content. Companies are increasingly becoming obliged to take security measures to protect digital data against cyber-attacks and data leaks. This volume presents concepts and solutions for companies aiming not only to benefit from the newest technological developments in AI but also interested in tackling the challenges that come with the use of these technologies.

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9783031675300

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Dr. Nadia Mansour is a finance doctor. She is an assistant at The University of Sousse-Tunisia, a visiting researcher, and a post-doctor at the University of Salamanca- Spain. Dr. Nadia is an expert in sustainable finance at UNDP. She is a trainer at CREACT4MED, a trainer of trainers with USAID Job and Erasmus. Her research interests focus on Finance, sustainable development, and Innovation. She is an academic member and ambassador of the Communication Institute of Greece, a conference chairperson, a committee member of indexed conferences, an Editorial Board Member of IGI GLOBAL, Taylor & Francis, and Springer, a reviewer in IGI Global, Emerald, and Wiley. She has presented various scientific papers at international (France, Morocco, USA, Turkey) and national conferences. She is also a keynote speaker and session chair at several conferences in Turkey, India, UAE, and Spain. She has several published articles in ranked journals and chapters (IGI Global, Emerald, Springer, Palgrave Macmillan) and edited books (Taylor & Francis, Springer, IGI Global, Emerald). Lorenzo M. Bujosa Vadell is a professor of procedural law at the University of Salamanca (Spain). He is president of the Ibero-American Institute of Procedural Law, and a member of the International Association of Procedural Law and the International Association of Criminal Law. He is the coordinator of the PhD program ""Administration, Justice and Finance in the Social State"" at the University of Salamanca. He was visiting researcher at the Universities of Kansas (USA), Florence (Italy), and Trier (Germany).

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