Overview

Beginning with the concept of 'art', the book covers all technical issues arising in any pre-printing or post-printing situation and encompasses layout planning, designing, and graphic technology as a whole. It discusses at length the finer details of paper, colour, type, and the business of graphic design, emphasizing the issues involved in costing and estimating. The book uses visual representations to facilitate the comprehension of technical contents. This book is practical in its approach and will be extremely useful to students as well as practitioners as it identifies and analyses print- and design-related problems and suggests solutions that can be adapted according to the local needs, tastes, and perceptions.

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9780198085560

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N.N Sarkar is a graphic designer who specializes in typography, layout, design, and print production. He was formerly Associate Professor, Indian Institute of Mass Communication (IIMC), New Delhi. Prior to his stint at IIMC, he was a practising graphic designer for more than two decades at various reputed organizations, advertising agencies, and public and private sector companies. Professor Sarkar has acted as a visiting faculty, examiner, and consultant for curriculum development at various professional institutions and universities.

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