Overview

The Classic British Motorcycle Advertisements series 1910-1980 offers a unique glimpse into the history of the British motorcycle industry through the prism of its press advertising. Each volume showcases a curated selection of themed press adverts, arranged chronologically with one image per page, creating a visual timeline of the featured company and its motorcycle models. The Ariel edition includes over 600 advertisements illustrations, complete with original publication dates and reference numbers corresponding to the Rockers Bike Ads database. While the company's broader history is well-documented elsewhere, this collection offers a fresh and captivating way to trace its evolution through two world wars and shifting economic conditions. You'll discover how press adverts reflected the economic climate and regulations of the time, such as post-war petrol rationing and the rise of cycle-motors and sub-250cc motorcycles. Early advertisements highlight reliability, while later ones focus on performance and sporting achievements. Occasionally, themes like fuel economy and weather protection appear, though actual progress with the latter making few advances due to buyer resistance on visual appearance grounds. These adverts also highlight the minimal changes in fundamental motorcycle design over seven decades. Images are reproduced in grayscale, as they originally appeared, but with original full colour adverts clearly marked as such. Revised & Updated March 2025.

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