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OverviewThe discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. Full Product DetailsAuthor: . RajagopalPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2014 Weight: 0.438kg ISBN: 9781349474271ISBN 10: 1349474274 Pages: 318 Publication Date: 21 March 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsPART I: LAYING FOUNDATION OF ENTERPRISE 1. Globalization and Emerging Firms 2. Entrepreneurial Mind-set 3. Organizations and Innovations PART II: ARCHITECTING ENTERPRISE: INNOVATION AND TECHNOLOGY EFFECTS 4. Innovation Management 5. Process Innovation and Value Chain Management 6. Technology Diffusion and Adoption 7. Innovations, Technology, and Economies of Scale 8. Disruptive Innovations and Technologies PART III: REVEALING VALUES 9. The Human Factors 10. Consumer Marketplace 11. Global Effects of Innovation and TechnologyReviewsAuthor InformationDr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico. Tab Content 6Author Website:Countries AvailableAll regions |
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