Overview

Are you ready to bridge the gap between UX research theory learned in academia and the dynamic reality of the industry? Written by Utkarsh Seth, a seasoned UX researcher with over 17 years of experience at companies like Microsoft, Google, and Nordstrom, this book is your essential guide to navigating and mastering the foundational skills of this transformative field. Drawing on his experience teaching and mentoring countless students and early career professionals, Utkarsh addresses the noticeable absence of material specifically designed to ease the transition from academic life to the professional UX research world. Whether you're a student exploring career options, an early career professional seeking a more systematic approach, or even a product manager aiming to align products with user needs, this book offers practical advice, real-world examples, and actionable steps to empower you to create user-centered solutions. Inside, you'll discover the core principles of UX research and with key learnings and how it changes when people transition from academia to industry. Gain invaluable insights into how UX research is practiced in the industry, what it truly means to be accountable as a researcher in a company, and the essential skills often missed in academic settings, like effective collaboration and stakeholder management. This book is your roadmap to not just understanding UX research, but to making a real impact by informing product development through user insights and accelerating your journey to becoming an industry-ready UX researcher.

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Utkarsh Seth is a Senior Staff UX Manager at Google.Utkarsh has over 17 years of industry experience in the field of UX. His primary focus is to enable organizations to ship user experiences that are crafted, useful and usable. Over the last several years he has built and scaled multiple complex UX teams both within and outside the United States to better enable his team to align to business objectives and create impact. His work revolves around empowering his team to achieve research excellence by coaching people not only in their craft but also integrating in the product development process and co-own the product lifecycle. Utkarsh empowers his team to ruthlessly prioritize work, deep partnerships with cross-functional partners and having a long term view of how UX research can inform what we build next. Outside of his core UX work, Utkarsh is deeply passionate about coaching and mentoring aspiring students entering the field. He has been collaborating with Savannah College of Art and Design over the past 8 years to bridge the gap between academia and industry. Through deep collaboration with SCADPro, Utkarsh has been driving Google project sponsorships at the school with the goal of helping students get real life experience of working in an industry. During his time there, Utkarsh has given many talks to students on the role of UX and how aspiring students can better prepare themselves before entering the industry. The work has been published in Worth Magazine, Augusta Chronicle & Fast company. More recently, Utkarsh has been a close advisor on the UX Research program SCAD has launched. Utkarsh continues to ensure that the curriculum is informed by the needs of businesses that hire for the role and that the students are going through coursework that will fulfill those needs.

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