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OverviewApples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times. Full Product DetailsAuthor: Dan PaulsonPublisher: First Person Productions Imprint: First Person Productions Dimensions: Width: 15.20cm , Height: 1.40cm , Length: 22.90cm Weight: 0.458kg ISBN: 9780984441389ISBN 10: 0984441387 Pages: 196 Publication Date: 15 March 2011 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |