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OverviewTechnological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved-or seeking to become involved-in the field of retail merchandising and management. Full Product DetailsAuthor: Beverly Kemp-Gatterson , Barbara L. StewartPublisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Dimensions: Width: 17.80cm , Height: 2.80cm , Length: 17.80cm Weight: 0.646kg ISBN: 9781563674815ISBN 10: 1563674815 Pages: 512 Publication Date: 01 January 2009 Audience: College/higher education , Professional and scholarly , Undergraduate , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock  Table of ContentsRoots of Apparel -- Historic Costume -- Social and Psychological Roots of Apparel -- The Creative Processes / Design -- Creative Processes -- Designers Apparel Factors -- Styles and Trends -- Fabrics and Findings -- Manufacturing Process -- Industry Standards Shoes and Handbags -- Shoes and Handbags Coordination and Marketing -- Creating a Coordinated Image -- Marketing Apparel Products Making the Choice / Decision Making -- Personal Choices -- Organizational Decisions: Retail ChoicesReviewsAuthor InformationBarbara L. Stewart is a professor at the University of Houston. Tab Content 6Author Website:Countries AvailableAll regions |
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