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OverviewTo gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children’s consumption behavior. Full Product DetailsAuthor: Jony Haryanto , Luiz MoutinhoPublisher: IGI Global Imprint: IGI Global Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.737kg ISBN: 9781522509936ISBN 10: 1522509933 Pages: 225 Publication Date: 30 August 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJony Haryanto, President University, Indonesia. Luiz Moutinho, Dublin City University, Ireland. Tab Content 6Author Website:Countries AvailableAll regions |
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