Overview

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Full Product Details

Author:   Dr. Andrew Burn ,  David Parker
Publisher:   Bloomsbury Publishing PLC
Imprint:   Continuum International Publishing Group Ltd.
Dimensions:   Width: 13.80cm , Height: 0.50cm , Length: 21.60cm
Weight:   0.146kg
ISBN:  

9780826464705

ISBN 10:   082646470
Pages:   104
Publication Date:   01 December 2003
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Language:   English

Table of Contents

1) Introduction-What is multimodality theory? -A funtional theory -Why is modality of interest in research? 2) The scater and the old man-Multimodal design and moving image production -Skateboarding documentary video: discourse -Design and production -Leo and the Old Man: the kineikonic and its subsidiary modes 3) Chocolate politics: analysing websites -The websties -Organisation: the design of learning -Orientation: teaching and selling 4) Returning to Hogwarts: the modality of computer games -From cut scene to gameplay - the player-avatar link -Sensory modality -Technological modality-the modality of children's games 5) Transforming Hannibal: interview data and textual analysis -How can multimodal analysis be employed in the study of audiences? -Chris and Hannibal 6) Conclusion

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Author Information

Dr Burn is a lecturer in Media Education at IOE, UCL’s Faculty of Education and Society, University College London, UK. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).

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