Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship

Author:   Vanessa Ratten
Publisher:   Springer Verlag, Singapore
Edition:   1st ed. 2022
ISBN:  

9789811908897


Pages:   116
Publication Date:   28 April 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $181.10 Quantity:  
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Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship


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Author:   Vanessa Ratten
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Nature
Edition:   1st ed. 2022
Weight:   0.389kg
ISBN:  

9789811908897


ISBN 10:   9811908893
Pages:   116
Publication Date:   28 April 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. The role of entrepreneurship in society 2. Corporate entrepreneurship 3. Social forms of entrepreneurship 4. Stakeholders in entrepreneurial business ventures 5. Entrepreneurial marketing 6. Sustainability initiatives in entrepreneurship 7. Entrepreneurial leadership 8. Analysing innovation 9. Creativity and ideation 10. Entrepreneurial ecosystems      

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Author Information

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than twenty years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.

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