Overview

An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. In this textbook Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organisations and terrorist organisations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organisations at all levels, from grassroots campaigning through to governments and international bodies. Recent developments covered in the new edition include: the re-election of New Labour in 2001

Full Product Details

Author:   Brian McNair
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd edition
Dimensions:   Width: 13.80cm , Height: 2.50cm , Length: 21.60cm
Weight:   0.430kg
ISBN:  

9780415307079

ISBN 10:   0415307074
Pages:   272
Publication Date:   15 May 2003
Audience:   College/higher education ,  Professional and scholarly ,  College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Replaced By:   9780415410700
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Brian McNair is Reader in the Department of Film & Media Studies at Stirling University. He is the author of News and Journalism in the UK, fourth edition (2003), The Sociology of Journalism (1998), and Journalism and Democracy (2000)

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions