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OverviewThis book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior. Full Product DetailsAuthor: Yannick CoulonPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 2024 ed. ISBN: 9783031725524ISBN 10: 3031725522 Pages: 193 Publication Date: 01 December 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Forthcoming Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsReviewsAuthor InformationYannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies. Tab Content 6Author Website:Countries AvailableAll regions |