Overview

An Introduction to Applied Behavioral Neuroscience explores the connection between neuroscience and multiple domains, including psychological disorders, forensics, education, consumer behavior, economics, leadership, health, and robotics and artificial intelligence. The book ensures students have a solid foundation in the history of behavioral neuroscience; its applicability to other facets of science and policy, and a good understanding of major methodologies and their limitations to aiding critical thinking skills. Written in a student-friendly style, it provides a highly accessible introduction to the major structural and functional features of the human nervous system. It then discusses applications across a variety of areas in society, including how behavioral neuroscience is used by the legal system, in educational practice, advertising, economics, leadership, the development of and recovery from health challenges, and in robotics. Each of the application-specific chapters present the problems that neuroscience is being asked to address, the methods being used, and the challenges and successes experienced by scholars and practitioners in each domain. It is a must-read for all advanced undergraduate and postgraduate students in biological psychology, neuroscience, and clinical psychology who want to know what neuroscience can really do to address real-world problems.

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9781032049304

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Reviews

‘Applied Behavioral Neuroscience contains all the information you would expect from an introductory neuroscience text, but presented in a way that welcomes anyone who is curious about the brain & behavior. With coverage of cutting-edge topics like forensic neuroscience and artificial intelligence, the book represents a shift from basic science towards the critical question ""what can I do with that?"". It really flips the traditional textbook upside down, shakes it around, and focuses on what students really care about--their future options.’ - Kristin Supe, Lecturer in Psychology, The Ohio State University, USA

"‘Applied Behavioral Neuroscience contains all the information you would expect from an introductory neuroscience text, but presented in a way that welcomes anyone who is curious about the brain & behavior. With coverage of cutting-edge topics like forensic neuroscience and artificial intelligence, the book represents a shift from basic science towards the critical question ""what can I do with that?"". It really flips the traditional textbook upside down, shakes it around, and focuses on what students really care about--their future options.’ - Kristin Supe, Lecturer in Psychology, The Ohio State University, USA"

'Applied Behavioral Neuroscience contains all the information you would expect from an introductory neuroscience text, but presented in a way that welcomes anyone who is curious about the brain & behavior. With coverage of cutting-edge topics like forensic neuroscience and artificial intelligence, the book represents a shift from basic science towards the critical question what can I do with that? . It really flips the traditional textbook upside down, shakes it around, and focuses on what students really care about--their future options.' - Kristin Supe, Lecturer in Psychology, The Ohio State University, USA

Author Information

Laura A. Freberg is a Professor of Psychology at California Polytechnic State University, San Luis Obispo. She served as the 2018–2019 President of the Western Psychological Association.

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