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OverviewNicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages. Full Product DetailsAuthor: Nicolas ZachariasPublisher: Gabler Imprint: Gabler Edition: 2011 ed. Dimensions: Width: 14.80cm , Height: 0.60cm , Length: 21.00cm Weight: 0.180kg ISBN: 9783834933386ISBN 10: 3834933384 Pages: 97 Publication Date: 08 September 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of ContentsReviewsAuthor InformationDr. Nicolas Zacharias completed his doctoral dissertation under the supervision of Prof. Dr. Ruth Stock-Homburg at the Department of Marketing & Human Resource Management at the Technische Universität Darmstadt. Tab Content 6Author Website:Countries AvailableAll regions |
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