American Televangelism and Participatory Cultures: "Fans, Brands, and Play With Religious ""Fakes"""

Author:   Denis J. Bekkering
Publisher:   Springer Nature Switzerland AG
Edition:   Softcover reprint of the original 1st ed. 2018
ISBN:  

9783030131241


Pages:   228
Publication Date:   10 December 2019
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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American Televangelism and Participatory Cultures: "Fans, Brands, and Play With Religious ""Fakes"""


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Overview

This book examines unintended participatory cultures and media surrounding the American televangelists Robert Tilton and Tammy Faye Bakker-Messner. It brings to light heavily ironic fan followings; print, audio, and video projects; public access television parodies; and other comedic participatory practices associated with these controversial preachers from the 1980s onwards. For Tilton’s ministry, some of these activities and artifacts would prove irksome and even threatening, particularly an analog video remix turned online viral sensation. In contrast, Bakker-Messner’s “campy” fans – gay men attracted to her “ludicrous tragedy” – would provide her unexpected opportunities for career rehabilitation.  Denis J. Bekkering challenges “supply-side” religious economy and branding approaches, suggestions of novelty in religion and “new” media studies, and the emphasis on sincere devotion in research on religion and fandom. He also highlights how everyday individuals have long participated in public negotiations of Christian authenticity through tongue-in-cheek play with purported religious “fakes.”

Full Product Details

Author:   Denis J. Bekkering
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   Softcover reprint of the original 1st ed. 2018
Weight:   0.454kg
ISBN:  

9783030131241


ISBN 10:   3030131246
Pages:   228
Publication Date:   10 December 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction.- 2. Robert Tilton, Ironic Fans, and Fake Religions.- 3. A Fan Club, a Fart Tape, and a Tabloid Scandal.- 4. From the Margins to the Mainstream: Recreational Christianity and a Viral Rebranding.- 5. Tammy Faye Bakker, Campy Fandom, and Ludicrous Tragedy.- 6. The Eyes of Tammy Faye and a Complicated Rebranding.- 7. Conclusion.

Reviews

Denis J. Bekkering's American Televangelism & Participatory Cultures is a solid addition to religion and popular culture studies. ... Religion and popular culture scholars can find value in Bekkering's methodologies, his use of the Internet and YouTube as an archive for starting research, and his concept of recreational Christianity as an interpretive framework. (David Feltmate, Reading Religion, January 28, 2020)


Author Information

Denis J. Bekkering received his Ph.D. in Religious Studies from the University of Waterloo. He has previously published work in Culture and Religion, Studies in Religion, and the Journal of Religion and Popular Culture.

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