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Overview"This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the ""Big Three"" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication." Full Product DetailsAuthor: Heon StevensonPublisher: McFarland & Co Inc Imprint: McFarland & Co Inc Dimensions: Width: 21.60cm , Height: 1.50cm , Length: 27.90cm Weight: 0.789kg ISBN: 9781476693477ISBN 10: 1476693471 Pages: 294 Publication Date: 14 April 2023 Recommended Age: From 18 years Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsTable of Contents Acknowledgments Preface Part One: Fueling a Fantasy 1. Igniting Desire 2. Fantasy by Design 3. “There’s Added Joy in Added Cylinders” 4. Pushbuttons and Plastic Tops Part Two: Beyond Mechanism 5. “Wouldn’t it be nice to have an Escape Machine?” 6. A Neurosis Unleashed 7. “Plymouth—The Car That Likes to be Compared” Between pages 118 and 119 are 16 color plates with 21 images 8. The Objectivity Factor 9. “Remember How You Hungered for It?” 10. “There’s a Ford in Your Future” 11. “Lady, Relax!” Part Three: Reality Supervenes 12. Justifying the Indulgence 13. The Sybarite’s Progress 14. “Get More ‘GO’ From Every Gallon!” 15. Padding and Prejudice 16. From Utility to Suburban Chic 17. Back to Basics 18. Fantasy Under Siege Overview and Conclusion Collector’s Note Notes. Bibliography IndexReviewsExcellently written, impeccably researched and thoroughly engaging...excellent analysis --Classic American Highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age --Hemmings Motor News Very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature --Mercedes-Benz Club of America Well researched, heavily illustrated book...an excellent read --Cars & Parts Well-written and illustrated...highly recommended --Choice well-written and illustrated...highly recommended --Choice; highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age --Hemmings Motor News; very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature --Mercedes-Benz Club of America; excellently written, impeccably researched and thoroughly engaging...excellent analysis --Classic American; well researched, heavily illustrated book...an excellent read --Cars & Parts. Author InformationHeon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England. Tab Content 6Author Website:Countries AvailableAll regions |
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