Overview

Full Product Details

Author:   Heon Stevenson
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 21.60cm , Height: 1.50cm , Length: 27.90cm
Weight:   0.789kg
ISBN:  

9781476693477

ISBN 10:   1476693471
Pages:   294
Publication Date:   14 April 2023
Recommended Age:   From 18 years
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Table of Contents Acknowledgments      Preface      Part One: Fueling a Fantasy      1. Igniting Desire      2. Fantasy by Design      3. “There’s Added Joy in Added Cylinders”      4. Pushbuttons and Plastic Tops      Part Two: Beyond Mechanism      5. “Wouldn’t it be nice to have an Escape Machine?”      6. A Neurosis Unleashed      7. “Plymouth—The Car That Likes to be Compared”      Between pages 118 and 119 are 16 color plates with 21 images 8. The Objectivity Factor      9. “Remember How You Hungered for It?”      10. “There’s a Ford in Your Future”      11. “Lady, Relax!”      Part Three: Reality Supervenes      12. Justifying the Indulgence      13. The Sybarite’s Progress      14. “Get More ‘GO’ From Every Gallon!”      15. Padding and Prejudice      16. From Utility to Suburban Chic      17. Back to Basics      18. Fantasy Under Siege      Overview and Conclusion      Collector’s Note      Notes.      Bibliography      Index     

Reviews

Excellently written, impeccably researched and thoroughly engaging...excellent analysis --Classic American Highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age --Hemmings Motor News Very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature --Mercedes-Benz Club of America Well researched, heavily illustrated book...an excellent read --Cars & Parts Well-written and illustrated...highly recommended --Choice

well-written and illustrated...highly recommended --Choice; highly informational text is the star here, no surprise considering that the book's publishers are famous for their reference and academic books...fascinating...this book will enhance its reader's understanding of the tenuous dance that occurred between consumers and automakers in the automobile's golden age --Hemmings Motor News; very well-researched, organized, and written. Well-illustrated...highly recommended...a very interesting read and is a substantial contribution to automotive literature --Mercedes-Benz Club of America; excellently written, impeccably researched and thoroughly engaging...excellent analysis --Classic American; well researched, heavily illustrated book...an excellent read --Cars & Parts.

Author Information

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.

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