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OverviewHave you ever wondered what people say in Focus Groups? Focus Groups have been an extremely effective marketing research tool for decades. The fate or success of many products has been decided by people discussing their values and needs in small groups across America. Now is your chance to watch through the two-way mirror. Read about how America lives, what motivates us, where we are going and how we want to get there. This book is a MUST READ for anyone in business, politics or as just a member of society. Full Product DetailsAuthor: Robert J. BurgessPublisher: MA Arts Publishing, LLC Imprint: MA Arts Publishing, LLC Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.90cm Weight: 0.352kg ISBN: 9780578001623ISBN 10: 0578001624 Pages: 236 Publication Date: 04 December 2008 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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