Overview

The complex modern society is characterized by specialization of human activities and functions, a characteristic which gives rise to stratification of various kinds, impersonal relationships, increase mutual dependence of subgroup and individuals on each other availability of huge varieties of good and services which may not always be within the rich of a large number of persons in the society. In the primitive society there were a limited number of primary needs fulfilled by drinking behavior which related to thirst and hunger, medication and religious ecstasy. All of them have become practically absolute in the complex contemporary society. There was of course been another function of drinking behavior that of social jollification, a function which become of increase importance due to the peculiar demands of the individual in modern society. The different and increase function of drinking is described by Seldom D. Becon (1962) in his work entitle as Alcohol & Complex Society . The stratification, individualism, intergroup ignorance and internal competitive tradition all endangered by complexity of society enhance the function of drinking behavior. Complexity results in a of great integrative function lesion of tension, uncertainty as been found useful in its

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9781805452164

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