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However, airport passengers' behaviors and expectations of the airport experience depend highly on the types of traveller, they include: demographic characteristics, ( i.e. gender, age group, income, sex, occupation), purpose of trip ( i.e. leisure, business), and their circumstances. In general, the passenger can be divided into different group, such as arriving, departing and transfer with different expectation and need, in the way they will be using the airport services and facilities different need and will also influence the behavior of individuals when in the commercial area. For example, passengers who are departing and arriving will require all airport facilities including: car rental, rail, buses access, pre-booking taxi service, check in or check out service, bad processing and security check and vertical and horizontal moving in passenger terminals. Otherwise, transfer passengers will have a short waiting time in airport and their needs will be likely different from those of origin and destination passengers. Some of the transit passengers will need to spend one hour, even more than four hours or half day in the airport. By providing airport facilities that can accommodate their needs, such as a place to lie down and take a short sleep time, free shower, free email public service will mostly give than an enjoyable airport experience. Evem some handicapped people or old people who feel difficult to walk in the airport corridor. Then, the airport will need to arrange the auto -wheel chairs and auto airport vehicle facilities to let service staffs to provide electronic auto wheel chairs to let them to sit down or drive the auto airport vehicle to sit down with them to go to their destination in the airport's any places immediately. For passengers travelling with families may want children play areas, where kids can have a great time when waiting to board the aircraft. They also want the availability of rooms of families travelling with badies equipped with changing facilities, baby crib, microwaved and hot water need. When passengers are on business trip, may want a lounge, with all the business, facilities that they can feel free to use, such as free internet access and other services, such as fax, scan and photocopy machine. Hence, any airport managements need to develop the strategic customer facilities providing service in order to improve the design and delivery of all the facilities and services need by understanding expectation of each passenger segmentation group in their airport staying time.Finally, in airport unique design aspect, our global airports will need have different unique design to let any travellers to feel that the country's airport can have its unique design to let themm to feel the country airport has itself own airport culture or entertainment features to attract they observe its appearance in order to achieve the increase more travelling visitors number when they feel enjoy to stay in the country airport longer time before they leave the airport. I shall indicate different countries' airports how they will perform themselves different airport cultures and unique design as below:

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9781070482743

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