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OverviewFull Product DetailsAuthor: Michael HankePublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 1.086kg ISBN: 9780415775809ISBN 10: 0415775809 Pages: 588 Publication Date: 19 May 2016 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Introduction 2. Digital Airline E-commerce Properties in Airline E-commerce 3. Airline E-Marketing 4. Airline E-Sales & Distribution 5. Multi-Channel Customer Service For Web Travellers: A Guide & How to Optimize It 6. The Airline E-commerce Organization 7. Airline E-commerce StrategyReviews‘Dr Hanke’s book provides a fascinating insight into the history and growth of e-commerce in airlines, as well as the challenges now facing companies within this fast-paced area of our business. A great read for practitioners and customers alike.’ — Kevin McQuillan, Head of ba.com and mobile channels, British Airways ‘This book is long overdue. Peppered with numerous airline examples of good, inadequate and bad practice. It explores and analyzes all the key areas of airline e-commerce. This is essential and fascinating reading for anyone directly involved but also for anyone wishing to understand how airlines or other tourism sectors can maximize the benefits offered by the digital revolution.’ — Rigas Doganis, Chairman European Aviation Club, Brussels, formerly non-Executive Director of easyJet and South African Airways ‘Michael Hanke has that very rare combination of excellent professional experience, creativity and the ability to set out in writing necessary to produce a very important work. And that is precisely what he has done with this obvious labor of love. It will I am sure have very practical value to its readers.’ — Peter Harbison, Executive Chairman, CAPA - Centre for Aviation 'Dr Hanke's book provides a fascinating insight into the history and growth of e-commerce in airlines, as well as the challenges now facing companies within this fast-paced area of our business. A great read for practitioners and customers alike.' - Kevin McQuillan, Head of ba.com and mobile channels, British Airways. 'This book is long overdue. Peppered with numerous airline examples of good, inadequate and bad practice. It explores and analyzes all the key areas of airline e-commerce. This is essential and fascinating reading for anyone directly involved but also for anyone wishing to understand how airlines or other tourism sectors can maximise the benefits offered by the digital revolution.' - Rigas Doganis, Chairman European Aviation Club, Brussels, formerly non-Executive Director of easyJet and South African Airways 'Michael Hanke has that very rare combination of excellent professional experience, creativity and the ability to set out in writing necessary to produce a very important work. And that is precisely what he has done with this obvious labour of love. It will I am sure have very practical value to its readers.' - Peter Harbison, Executive Chairman, CAPA - Centre for Aviation Author InformationMHeco Consulting, USA Tab Content 6Author Website:Countries AvailableAll regions |
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