Overview

A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals & aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business & Product Strategy have been the core pivots & anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights & practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top. If you love aviation and/or are smitten by strategy then this is the passenger seat for you to grab... Hop in!

Full Product Details

9798215432914

Table of Contents

Reviews

Author Information

"Rajat Narang is the Co-Founder and Partner of a niche Research Firm pivoted on the Global Aerospace & Defense Industry for over a decade now apart from being a serial Author and active Podcaster. He has authored over 2000+ syndicated research reports (across industries & sectors) and has authored around 8 books on Commercial & Military Aviation and Leadership. The end users of his reports have been senior executives of leading Commercial & Military Aviation OEMs led by Airbus, Boeing, Bombardier, Embraer, Gulfstream, Dassault, Textron Aviation and their supplier base, including, engine OEMs and T1 suppliers such as GE Aviation, Rolls Royce, Pratt & Whitney, Safran & Spirit Aerosystems. His reports have also been leveraged by the U.S. Air Force, Lockheed Martin Corporation, BAE Systems, General Dynamics Land Systems and Korean Aerospace Industries (KAI) on the defense side of A&D. His educational background includes a Masters in Business Administration (MBA) in International Business with Business Strategy as the core pivot followed by a Masters in Political Science with specialization in International Relations. His podcasts ""Birds of Fray: Top Gun Maverick"" and ""M.S. Dhoni: Leadership Masterclass from the Master of the Craft"" are available on most leading global platforms, including, Amazon Music, Spotify and Apple & Google Podcasts and have a substantial following. Bitten early by the A&D, Strategy & Leadership bugs while growing up, he has been actively following, tracking & pursuing them for almost 2 decades now."

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available