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Albérico Travassos Rosário , Ph.D. Marketing and Strategy, Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). Post-doctorate - Economics, Management and Industrial Engineering and Tourism, University of Aveiro, with affiliation to the research center GOVCOPP of the University of Aveiro. Master in Marketing and Degree in Marketing, Advertising and Public Relations, degree from ISLA Lisbon Campus. He has the title of Specialist in Marketing and teaches as Assistant Professor with Aggregation at IADE-Faculty of Design, Technology and Communication of the European University and as Guest Assistant Professor with Aggregation at the School of Management and Technology of Santarém (ESGTS) of the Polytechnic Institute of Santarém. He taught at IPAM-Escola de Marketing, ISLA-Instituto Superior de Gestão e Administração de Santarém (ISLA-Santarém), was Director of the Commercial Management Course, Director of the Technical Professional Course (TeSP) of Sales and Commercial Management, Chairman of the Pedagogical Council and Member of the Technical Council and Scientific Researcher of ISLA-Santarém. Consultant on marketing and strategy for SMEs. His main research interests are: Competitive Strategy, Competitive Dynamics, Strategic Groups and Marketing. Rui Cruz is an Assistant Professor at Universidade Europeia in Lisbon since 2001 and Integrated Researcher at UNIDCOM/IADE, has a PhD in Management and Marketing from the University of Sevilla, Spain. Also has a DEA from the same university and an MBA in Strategic Foresight at IESFF, Lisbon. With over 20 years teaching experience at the service of several higher education institutions in the public and private sector,such as Atlantica University, polytechnic of Setútal and polytechnic of Lisbon, currently accumulates teaching functions at ISECLISBOA. He has held academic management positions in some of the institutions where he has taught, having been the coordinator of the degree and scientific area at the Universidade Europeia and the coordinator of the CTesp of Communication and Marketing at ISECLISBOA. He was also a member of the Pedagogic and Scientific Councils of the European University for several mandates. He is the regent of several disciplines at IADE faculty. Actually teaches academic master's and global undergraduate programs taught in English and Portuguese in the areas of marketing, logistics & supply chain and Business Management. Also teaches subjects related with marketing and digital marketing in Executive Masters and post graduation programs. Advisor and Tutor in master´s dissertations in the areas of marketing, digital marketing and entrepreneurship his research interests are in the areas of business strategy, strategic marketing, industrial and services marketing and relationship marketing and has scientific articles published national and internationally and books published in Portugal and Angola. Professionally, he worked in the field of advertising at the service of large international agencies such as Publicis, ITT marketing services and BBDO in Portugal and abroad, throughout the 80´s. Was also marketing director of one of the largest Portuguese banking groups in the 90´s and business consultant in the areas of strategy and innovation in the first decade of the 21st century

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