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Prof. Dr. PC Lai was the Scholarship holder for both her doctorates (DBA and Ph.D. with Distinction), a Chartered Marketer by profession, and the Head of Innovation with UM Centre for Innovation and commercialization as well as a Research Fellow with UM Deputy Vice-Chancellor (Research & Innovation). She received a fellowship twice from the Asia Pacific Regional Internet Conference on Operational Technology (APRICOT) and the Asia Pacific Networking Group (APNG) as well as being selected to be part of the MIT Global Innovation & Entrepreneurship Bootcamp. She has more than two decades of experience in the Asia Pacific region in various industries, mainly in telecommunications and Finance. Her works also involved corporate strategy, e-business, marketing, and transforming business processes between the PEOPLE (employees), PRODUCTS, PARTNERS, and CUSTOMERS by enhancing customer satisfaction levels and ultimately resulting in enhanced Business Relationships, reduced costs, processes, and increased revenue. She has won numerous Asia Pacific ICT Awards (incl the prestigious ICT Oscar award) and the only ASIAN who voted 1 of the Top 3 favorites at Next Bank Asia. She is the 1st Malaysian to receive the Asia Pacific Next Generation Leadership Award from Japan and made it to the Top 15 of the world’s most promising young science and technology by Global Innovation through Science Technology led by the U.S. Department of State and the American Association for the Advancement of Science. Her last two champion projects are in the field of HealthCare. Her hobbies include sports, the outdoors, traveling, and photography. She has won travel essay and photography contests and was a national sportswoman and received the Gold Award for the National Physical Fitness program. She was a trained instructor for the Air Taser (Star War-style non-lethal weapon) technology that catered for the Armed Forces. Alongside her industrial capability, she has been imparting her knowledge while facilitating matured MBA & doctorate students as well as corporate training to organizations. She also spoke and judged at local and international conferences, competitions, and events. Her publications in research methodology, her analytics skill, and her novel innovation of Artificial Intelligent Decision making (AIDM™) that can be an alternative to SPSS, AMOS or SMART PLS is useful for university. She also conducts analyses for clinical medical research and others.

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