Overview

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Full Product Details

Author:   Katie King
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Dimensions:   Width: 16.40cm , Height: 2.40cm , Length: 24.00cm
Weight:   0.705kg
ISBN:  

9781398602021

ISBN 10:   1398602027
Pages:   288
Publication Date:   03 January 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

""AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book."" * Francis Ingham, Director General, PRCA and Chief Executive, ICCO * ""AI is going to change the sales and marketing landscape immeasurably. This well researched and clearly written book makes sure you don't get left behind!"" * Tabitha Goldstaub, Chair Government AI Council * ""Katie King gives a lucid and engaging account that is ideal for non-technical professionals working in this field, setting out how AI has rapidly developed into an essential component of effective marketing and communications."" * Roger Taylor, Chair at Centre for Data Ethics and Innovation * ""AI is disrupting markets globally and raising critical questions about values and ethics in business. This book provides an incredibly useful and comprehensive survey of the current best thinking on the progress and application of artificial intelligence, especially within mar-comms but more widely too. Katie King has created an invaluable reference work for anyone who wants to find out about AI's global progress in one single volume."" * Dr Jeremy Silver, Chair, Catapult Network, CEO, Digital Catapult * ""This book captures today's world of data science, and the essential skills for marketers to embrace new technologies. I recommend that marketers and influencers get a copy to explore new ways to connect with consumers through AI. "" * Loth Makuza, Co-Founder & President of Public Relations Society of Tanzania (PRST) * ""A fascinating read on the application of AI in business with two critical business functions. It's also interesting to read about creating responsible AI for future applications of the technology. An excellent and well thought out book well worth a solid read."" * James Rees, Managing Director, Razorthorn * ""In this exhaustive book, Katie King captures trends of AI and their impact on automotive, retail, finance, and other sectors. She explains how not to be threatened by it but how to use AI to your advantage. Anyone interested in the impact of AI should read this book."" * Martin Musiol, Data Science Manager, IBM * ""This book contains practical and actionable checklists for sales and marketing executives to align AI strategies with real business outcomes. Katie King has an engaging style that helps readers build a business case and roadmap for AI for all industries!"" * Peggy Tsai, Chief Data Officer, BigID * ""We have now entered the AI era with almost all industries expected to be impacted by AI with ""marketing"" included but the reality is only a handful really understand what it means, how it works, or how it can be applied. This book is a must read if you want to stay at the forefront of Martech."" * Alvin Foo, Co-Founder, NASDEX * ""The book binds how the sales and marketing teams can leverage the AI products being built. It covers how the economics of building these solutions look and how the personas can focus on the business impact, with a good overview of different industries working on their AI solutions and how they drive customer experience. A must-read for technical and business leaders in the AI space."" * Aishwarya Srinivasan *

"""AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book."" * Francis Ingham, Director General, PRCA and Chief Executive, ICCO * ""AI is going to change the sales and marketing landscape immeasurably. This well researched and clearly written book makes sure you don't get left behind!"" * Tabitha Goldstaub, Chair Government AI Council * ""Katie King gives a lucid and engaging account that is ideal for non-technical professionals working in this field, setting out how AI has rapidly developed into an essential component of effective marketing and communications."" * Roger Taylor, Chair at Centre for Data Ethics and Innovation * ""AI is disrupting markets globally and raising critical questions about values and ethics in business. This book provides an incredibly useful and comprehensive survey of the current best thinking on the progress and application of artificial intelligence, especially within mar-comms but more widely too. Katie King has created an invaluable reference work for anyone who wants to find out about AI's global progress in one single volume."" * Dr Jeremy Silver, Chair, Catapult Network, CEO, Digital Catapult * ""This book captures today's world of data science, and the essential skills for marketers to embrace new technologies. I recommend that marketers and influencers get a copy to explore new ways to connect with consumers through AI. "" * Loth Makuza, Co-Founder & President of Public Relations Society of Tanzania (PRST) * ""A fascinating read on the application of AI in business with two critical business functions. It's also interesting to read about creating responsible AI for future applications of the technology. An excellent and well thought out book well worth a solid read."" * James Rees, Managing Director, Razorthorn * ""In this exhaustive book, Katie King captures trends of AI and their impact on automotive, retail, finance, and other sectors. She explains how not to be threatened by it but how to use AI to your advantage. Anyone interested in the impact of AI should read this book."" * Martin Musiol, Data Science Manager, IBM * ""This book contains practical and actionable checklists for sales and marketing executives to align AI strategies with real business outcomes. Katie King has an engaging style that helps readers build a business case and roadmap for AI for all industries!"" * Peggy Tsai, Chief Data Officer, BigID * ""We have now entered the AI era with almost all industries expected to be impacted by AI with ""marketing"" included but the reality is only a handful really understand what it means, how it works, or how it can be applied. This book is a must read if you want to stay at the forefront of Martech."" * Alvin Foo, Co-Founder, NASDEX * ""The book binds how the sales and marketing teams can leverage the AI products being built. It covers how the economics of building these solutions look and how the personas can focus on the business impact, with a good overview of different industries working on their AI solutions and how they drive customer experience. A must-read for technical and business leaders in the AI space."" * Aishwarya Srinivasan *"

AI poses the most fundamental structural challenges of our era. This book by the world's leading sales and marketing AI thinker Katie King sets out the opportunities and the pitfalls in the most comprehensive analysis I have ever seen. If you're thinking about the future, read this book. * Francis Ingham, Director General, PRCA and Chief Executive, ICCO * AI is going to change the sales and marketing landscape immeasurably. This well researched and clearly written book makes sure you don't get left behind! * Tabitha Goldstaub, Chair Government AI Council * Katie King gives a lucid and engaging account that is ideal for non-technical professionals working in this field, setting out how AI has rapidly developed into an essential component of effective marketing and communications. * Roger Taylor, Chair at Centre for Data Ethics and Innovation * AI is disrupting markets globally and raising critical questions about values and ethics in business. This book provides an incredibly useful and comprehensive survey of the current best thinking on the progress and application of artificial intelligence, especially within mar-comms but more widely too. Katie King has created an invaluable reference work for anyone who wants to find out about AI's global progress in one single volume. * Dr Jeremy Silver, Chair, Catapult Network, CEO, Digital Catapult * This book captures today's world of data science, and the essential skills for marketers to embrace new technologies. I recommend that marketers and influencers get a copy to explore new ways to connect with consumers through AI. * Loth Makuza, Co-Founder & President of Public Relations Society of Tanzania (PRST) * A fascinating read on the application of AI in business with two critical business functions. It's also interesting to read about creating responsible AI for future applications of the technology. An excellent and well thought out book well worth a solid read. * James Rees, Managing Director, Razorthorn * In this exhaustive book, Katie King captures trends of AI and their impact on automotive, retail, finance, and other sectors. She explains how not to be threatened by it but how to use AI to your advantage. Anyone interested in the impact of AI should read this book. * Martin Musiol, Data Science Manager, IBM * This book contains practical and actionable checklists for sales and marketing executives to align AI strategies with real business outcomes. Katie King has an engaging style that helps readers build a business case and roadmap for AI for all industries! * Peggy Tsai, Chief Data Officer, BigID * We have now entered the AI era with almost all industries expected to be impacted by AI with marketing included but the reality is only a handful really understand what it means, how it works, or how it can be applied. This book is a must read if you want to stay at the forefront of Martech. * Alvin Foo, Co-Founder, NASDEX * The book binds how the sales and marketing teams can leverage the AI products being built. It covers how the economics of building these solutions look and how the personas can focus on the business impact, with a good overview of different industries working on their AI solutions and how they drive customer experience. A must-read for technical and business leaders in the AI space. * Aishwarya Srinivasan *

Author Information

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in East Sussex, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

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