Overview

AI isn't here to replace real estate agents. It's here to multiply your impact. AI for Real Estate by Lori Collins is the practical, no-hype field guide that shows agents how to use artificial intelligence to save time, win listings, and deliver world-class client experiences-without breaking compliance rules or sounding like a robot. Drawing on real examples from everyday agents and small teams, Lori breaks down exactly how to use AI tools in the flow of real estate work-from lead generation and listing marketing to negotiation prep and transaction management. Each chapter ends with checklists, prompts, and real-world examples you can use immediately. Inside, you'll learn how to: Build your personal AI ""assistant"" to handle writing, research, and follow-up. Create listing descriptions, social posts, and video scripts that match your voice. Automate client updates and nurture your sphere without losing authenticity. Protect client data, stay compliant, and avoid bias or fair housing pitfalls. Turn everyday MLS and market data into visuals and scripts your clients actually understand. Set up a simple, sustainable AI tech stack that works for solo agents or small teams. Whether you're a seasoned agent or just starting out, AI for Real Estate shows you how to work smarter-not colder-using technology that supports your humanity, not replaces it. You don't need to be a tech expert. You just need a clear plan. This book gives you that plan-step by step, story by story. Transform your workflow, protect your reputation, and future-proof your business with AI-done the right way.

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